Survey Finds High Cost, Low Service Quality Do Not Hinder Mobile Phone Usage
Added: (Wed Jul 25 2007)
Pressbox (Press Release) -
Palo Alto, Calif., July 25, 2007 – A recent Aricent study among frequent mobile phone users found that the vast majority are willing to sacrifice cost and quality of service in favor of convenience. The study found that phone users are keen to embrace converged services, which can include applications such as a single phone book and contact list for all devices. Aricent’s survey findings also indicate that despite the continuing emergence of new applications, the address book remains the primary ‘killer application’ on a mobile phone.
The study, which polled 110 attendees at the 2007 NXTcomm conference in Chicago this past June, found that over half (51%) of respondents choose to utilize their mobile phone (rather than a fixed line) at home solely due to the convenience of the mobile phone’s address book. Almost two-thirds (60%) of the same respondents indicated that they choose to utilize their mobile phone instead of a landline at work for the same address book convenience.
When queried about their preference for one or multiple phone numbers, an overwhelming majority of respondents (79%) indicated a desire for a shared fixed and mobile phone number for work use. More than half expressed interest in a shared office and personal mobile number (55%) and/or a shared office and home number (48%) Forty-nine percent of respondents preferred a shared number for nearly all of their communications devices, including office, home, work and personal mobile.
Respondents also indicated that more than half (52%) of their total mobile voice calls are made in the office or at home, and additionally replied that nearly three quarters of their total mobile connections were voice connections only.
“Regardless of their personal usage patterns and habits, consumers continue to grow increasingly savvy and are likely to be very receptive of next-generation technologies such as femtocells, voice call continuity, and multimedia services,” said Jashojit “Jojo” Roy, Marketing Vice President, Aricent. “The results of this survey strongly support Aricent’s position in the market and offer evidence that Aricent’s communications software products will see strong adoption as equipment manufacturers, device manufacturers and service providers continue to build out their next-generation architectures.”
Additional findings of the Aricent survey included:
* Thirty-six percent of respondents make PC to mobile phone or PC to fixed phone calls
* Forty-six percent of respondents make PC to PC calls
Results of the survey are available at: http://www.aricent.com/company/releases/NXTcomm2007survey.html.
About Aricent
With corporate offices in Palo Alto, California, Aricent is a full-service, full-spectrum communications software company. Aricent offers software services and products that enable the world’s leading communications equipment manufacturers, device manufacturers and service providers to improve time-to-revenue and maximize efficiency. Owned by Kohlberg Kravis Roberts & Co., Sequoia Capital and Flextronics International Ltd., Aricent has more than 350 clients worldwide, including Airtel, Alcatel-Lucent, Cisco, Ericsson, Inmarsat, Juniper, Motorola, NEC, Nokia, Samsung, Sony Ericsson, Texas Instruments, Virgin Mobile and Vodafone. For more information, visit www.aricent.com.
Aricent is a trademark of Aricent, Inc. in the United States and/or other jurisdictions.
For further information, contact
Trevor Strudley
Aricent
Mobile: +1 650 391 1611
Email: trevor.strudley@aricent.com
Satinder Juneja
Aricent
Tel: +91 124 234 6666
Email: satinder.juneja@aricent.com
Nicola Garvin
AxiCom
Phone: +44 (0)208 392 4067
Mobile: +44 (0)7725 761 449
Email: nicola.garvin@axicom.com
Michael Kellner and Sara Long
Schwartz Communications
Tel: +1 (415) 512-0770
Email: aricent@schwartz-pr.com