SMS your Clients, Colleagues and Friends this Festive Season!
Added: (Fri Nov 23 2001)
Pressbox (Press Release) -
SMS your Clients, Colleagues and Friends this Festive Season!
Clickatell today launched the latest version of Clickatell Communicator, their web-based bulk SMS tool, in time for the expected surge in SMS traffic over the festive season and New Year period.
What differentiates using Clickatell Communicator from sending an SMS in any other way, is the ease of use of the product, combined with the powerful functionality that is built into this seemingly simple interface. “The fact that anyone can now send personalised SMS messages to thousands of people at the click of a button, is what makes Clickatell Communicator so popular with business users, especially as a Customer Relationship Management (CRM) tool. “It is as easy as sending an e-mail,” says Danie du Toit, marketing director. “This means that the communications reach is expanded to a very personal level at a time when people are bombarded with conventional, impersonal media.”
Amongst other features, Clickatell Communicator has a powerful “mail-merge” facility. This feature allows the sender to broadcast bulk messages, while at the same time setting it up so that each message contains information pertinent to the specific recipient, such as the recipient’s name, account balance, the sender’s name, or any other specified field. For example, “Dear #FNAME#, we hope you have…” which will automatically insert the recipient’s name into the message. Uploading a group of recipients is also extremely user-friendly, making group messaging an easy task, even for the novice. All that is left is to type the message and to click “send,” and your message is delivered to thousands of your clients, friends, or suppliers. If you don’t want to sit in front of a computer on New Years Eve, you can even specify the delivery date and time for the message.
SMS has long been used to send season’s greetings to friends on a one-on-one basis, and has since 1999 become widely accepted by businesses, especially in Europe, as a CRM tool. Its use has escalated amongst all levels of society, and according to the GSM Association early estimates are that more than six billion SMS messages will be sent during the Holiday Season and New Year period - one for every person on the planet. SMS is the ideal medium to reach people who are regularly on holiday at this time of year, and has the benefit of being delivered within seconds of being sent.
Mobile marketing on the whole has a lot of unexplored potential, as long as it is expected or permission-based. According to Du Toit, Clickatell Communicator allows you to drive your own campaigns, making technology that has long been difficult to understand, accessible and user-friendly.
This bulk SMS tool is available for testing at: http://www.clickatell.com/central/campaigns/redir.php?cid=4
Regards
Clickatell