ENDEMOL NEDERLAND, TALPA AND ALLISBLUE/PRESSISBLUE ARE LAUNCHING A DIGITAL MAGAZINE FOR BIG BROTHER,

Added: (Mon Oct 17 2005)

Pressbox (Press Release) - Brussels, 13th October 2005 - Endemol Nederland, Talpa and AllisBlue/PressisBlue today announced the start of a special digital magazine for the Dutch version of Big Brother. The magazine is based on the «sms2mail» technology platform, developed by AllisBlue.

The customer will receive the «Big Brother» e-magazine by texting the word BLAD to 3699 in the Netherlands and Belgium. The customer will immediately receive a return sms asking for the new user’s email address after sending the first request. Once this information has been received, the link to the «Big Brother» e-magazine will appear in the customer’s inbox.

Regular sms2mail users whose email address details are registered will have the information sent straight to their mailbox.

Amongst a variety of other topics, the interactive e-magazine contains exclusive information regarding the Big Brother television programme, advertisements, special offers and links to electronic services. The e-magazine offers the user a new interactive point of contact with the advertiser.

Consumer advantages
The innovative link between sms and email offers the consumer access to an extensive interactive content in his own inbox and enables him to pay for (extra) services used via the standard sms tariffs. As a result of sms2mail, the senders now have access to a new marketing instrument, which enables them to interactively load the Big Brother name and quickly and efficiently obtain insight into the user’s needs and preferences.

About “ Big Brother “
The daily Big Brother broadcasts are, on average, watched by over half a million viewers. The live broadcasts on Thursday on average attract 700,000 viewers. The programme is also very popular on the internet. The www.bigbrother.tv website boasts well over a million visitors a day.

About Endemol Nederland:
Endemol Nederland is a leading producer of creative and market focussed content for television and new media. The company is dedicated to the development and production of entertainment, infotainment, drama/comedy/soap and interactive formats. As market leader, the Aalsmeer production house works for a variety of customers, including commercial and public broadcasting companies, as well as the corporate market. Endemol Nederland broadcasts a large number of very successful programmes including: Big Brother, Goede Tijden Slechte Tijden (Good Times Bad Times), Baantjer, Miljoenenjacht (Multi-Million Hunt), Eén tegen 100 (One against 100) and Hart in Aktie (Heart in Action). As a subsidiary of the Endemol Group, one of the world’s largest producers, the company has an extensive format catalogue at its disposal and is part of an international creative network.


About Talpa
Talpa TV is part of Talpa Media Holding. Its most important divisions are the radio vision with broadcasting companies in the Netherlands, Belgium and Denmark and the Dutch television station Talpa. Talpa Media has also set up separate divisions internally, for music, content development – also for television – and cross media activities. Talpa is now divided into two separate branches, which Talpa Media is one of. The other is the Asset Management Company Talpa Capital.

About AllisBlue, a visionary company : « The mobile telephone = The ultimate remote control for the web ! »
In 2001, Eric Delfosse, AllisBlue’s CEO and main shareholder, took over Neway, which was founded in 1995, in order to concentrate on the patenting and marketing of the SMS2MAIL platform. The company’s customer base includes prestigious names like Proximus, Delhaize, Mars, Uncle Ben’s, IBM, Electrabel, Ford, Beiersdorf, Eurostar, AXA, …
Eric Delfosse explains: ”This technology can create a revolution where marketing, advertising and communication practices are concerned, simply by sending a simple SMS message to targeted audiences! The SMS triggers a patented process which sends information to the applicant’s email address in a matter of seconds“. www.allisblue.com
This is a very interesting innovation, as it is a very fast and efficient way of sending personalised information.
This unique model makes it possible to quantify a media plan’s real time results, as well as determine the suitability of the media for the target groups, in order to ensure the effectiveness of a communication campaign is significantly improved! Hence, AllisBlue decided to become a member of FEDMA, the European Federation of Direct Marketing.
AllisBlue also entered into a joint venture with the Norwegian digital publisher FF Media Group to create a subsidiary, PressisBlue. PressisBlue enables the media and advertisers to create their own digital magazine, both quickly and efficiently.


About PressisBlue, Joakim Nilsen and FF Media Group AS :
Joakim Nilsen (31), CEO of FF Media Group AS, was already involved with two other successful start-up companies before founding the company. The FF Media Group focuses on the entertainment industry and internet media and owns the distribution channel for the next generation of digital magazines, www.magwerk.com. The first magazine, called Hot Rod, about art and design, is distributed in 12 countries. Another of their publications, Fjords Magazine, about fashion and lifestyle, won the Magazine of the Year Award in 2002 and is distributed in 16 countries. Using his extensive experience gained in the advertising sector and his expertise in creative strategies, operations and business management, Joakim has decided to go head to head with the paper industry.

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www.cgpeurope.com