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Clickatell brings High-end SMS Services to Business
Added: (Fri Oct 05 2001)
Clickatell announced today that they have released their new API (Application Programming Interface) version 1.4, which is set to significantly enhance, but at the same time simplify, the way people communicate to mobile phones via SMS. Clickatell API provides businesses with the capacity to send individualised SMS messages to their clients, utilising their existing IT infrastructure.
So what makes this SMS tool so special? According to Managing Director, Pieter de Villiers. “Clickatell enables businesses to communicate via SMS technologies at the high end of the scale – technologies which have not been available for immediate integration until now. Our approach is different from other service providers, in that we make integration really simple. SMS messages could never be sent without intense integration, red tape and inflated integration fees. We believed that this should change.”
The new API is meant to set the standard for other companies to follow. Businesses will be able to send bulk logo’s, ringtones, Flash SMS messages (which allows for the message to be displayed immediately upon receipt), delayed sending, batch-messaging, EMS (Enhanced Message Service) messages, manipulated sender ID branding, and of course high volume bulk or trigger-based SMS messages.
“What we have done,” says Patrick Lawson (Technical Director), “is to simplify integration with existing technologies. Flash SMS, EMS and bulk logo capacity have been around for quite some time — it’s just that up to now it has been extremely inaccessible and companies claiming to offer this have failed in the commercial rollout. Clickatell’s API empowers businesses with thoroughly tested and robust technology, ensuring immediate and reliable message delivery.”
Clickatell has taken a long-term view by not charging integration fees. De Villiers says, “The fact that many providers are asking fees for setting up SMS connectivity often results in the selling of redundant integration procedures which at the end of the day costs the corporate client a lot of money. Clickatell’s turnkey integration saves the client time, money, and exposes them to a risk-free testing ground with unchallenged delivery capacity. This is one of our key differentiators.”
Clickatell’s SMS functionality can be integrated immediately by visiting www.clickatell.com.
For more extensive details regarding this release, please visit http://www.clickatell.com/press/press.php