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CNN SELECTS EYEWONDER AS LEADING PROVIDER

Added: (Fri Jun 08 2001)

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CNN SELECTS EYEWONDER AS A LEADING PROVIDER


(London uk; June 7th, 2001) – CNN announced that it has chosen EyeWonder, Inc. as a leading technology provider for the online delivery of instant streaming video and audio without user-initiated media players or plug-ins. The EyeWonder technology will be used to deliver streaming video and audio within online banner advertising and cross-promotional programming opportunities. “CNN consistently leads the competition in the adoption of new emerging technologies,” said Charles Theiss, senior vice president of sales and operations for CNN Interactive. “The EyeWonder technology will allow CNN to continue to offer our online users and advertisers the most engaging experience currently possible.”
To evaluate the technology, CNN ran a series of advertising tests over CNN.com, CNNfn.com and CNNSI.com for one month. Participating advertisers included Volvo, Comdisco and mydiscountbroker.com. A recent study by Jupiter Communications concluded that streaming media advertising would reach $7.3 billion in 2003, or 63 percent of the online ad market. Another study by Millward Brown Interactive on brand impact confirmed that streaming media advertising increases brand awareness by 160 percent.
“We at EyeWonder are thrilled to have been selected by such a high-profile and respected media organization as its leading instant streaming media provider,” said EyeWonder CEO John Vincent. “CNN recognizes the significant value that EyeMedia offers. The ability to generate branded impressions online and align messages across mediums will enable them to attract more traditional offline ad dollars.”
EyeWonder, Inc. develops instant streaming video technologies for Internet and wireless devices without the need for media players. The company’s solutions include EyeMedia for advertising, EyeMail video e-mail, as well as content and learning integration. All solutions utilize the company’s proprietary, java-based video compression technology to provide high-quality video and audio to over 90 percent of Internet audiences. The company is headquartered in Atlanta, Georgia, U.S.A. Visit www.eyewonder.com for more information.

Eyewonder(uk)Ltd

Airport House
Croydon
Surrey CRO 0XN

+44(0)870 321 9613

www.eyewonderuk.com

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