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ATX SELECTS AWARD-WINNING TIERNEY COMMUNICATIONS FOR CAMPAIGN
Added: (Wed Nov 28 2001)
Bala Cynwyd, PA - November 27, 2001 - ATX (Nasdaq: COMM), a leading integrated communications provider with approximately 40,000 business customers and 400,000 consumer subscribers, has selected Tierney Communications to help launch a referral initiative to capitalize on its commercial customer base throughout the Mid-Atlantic and Midwest regions.
In a recent customer survey, 90% of ATX clients indicated a level of satisfaction worthy of referring their telecommunications provider to other businesses. In partnering with Tierney Direct, the direct marketing arm of the agency, ATX will thank its loyal customers and ask them to take that action by sharing contacts that could benefit from a similar partnership. The program will reward participating customers by making contributions to the United Way on their behalf, extending ATX's relationship with the national charity that began in 1999 when the company received the Best New Campaign Award for southeastern Pennsylvania.
"Naturally, we're thrilled with the survey results that confirm that the ATX customer experience is overwhelmingly positive," states Director of Strategic Marketing and Corporate Communications, Andy Goldenberg. "We look forward to collaborating with Tierney to turn our solid relationships into new business opportunities."
Tierney, one of the dominant agencies in Philadelphia, is a full-service integrated strategic communications agency with billings of $225 million. One of Tierney Direct's more recent direct response campaigns with longtime ATX customer, the Philadelphia Eagles, produced significant praise and results.
About ATX - A CoreComm Company
ATX is a leading facilities-based integrated communications provider delivering tailored voice, Internet, data, e-business, and wireless solutions. Founded in 1985, ATX leverages its proven model of consultative services, consolidated broadband offerings, and personalized account management to provide a competitive advantage for its customers. Approximately 40,000 businesses and 400,000 consumers throughout the Mid-Atlantic and Midwest regions have entrusted ATX as their communications partner. For more information on ATX, please visit www.atx.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995:
In addition to the historical information presented, this release also includes certain forward-looking statements concerning the future development of the business. Such statements represent the Company's reasonable judgment on the future and are based on assumptions and factors that could cause actual results to differ materially. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in assumptions or changes in factors affecting such statements.
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