ATX EARNS BUSINESS OF 200 FORMER CUSTOMERS THROUGH "WINBACK" PROGRAM
Added: (Wed Oct 31 2001)
Pressbox (Press Release) -
Bala Cynwyd, PA - October 30, 2001 - ATX, a leading integrated communications provider with approximately 40,000 business customers and 400,000 consumer subscribers, has recently completed the second round of its "WinBack" program, which targets former customers to partner again with ATX. The initial campaign, conducted during the summer of 1999, succeeded in winning back approximately 60 former clients. Since the re-launch of this program this past November, another 140 customers have renewed relationships with ATX as their telecommunications provider.
The 140 customers that have resigned with ATX in the past year represent approximately 300 locations and an estimated $3 million in annual revenue for ATX. The anticipated revenue associated with these accounts is more than double what it was before these customers left ATX. Additionally, the customers who returned to ATX from the first round of the program represent approximately $1.4 million in annual revenue.
Priding themselves on building strong relationships with its customers, ATX's "WinBack" campaign ties in to its commitment to ongoing customer service and loyalty. "The 'WinBack' campaign is an extension of our continual efforts to provide businesses with a true competitive advantage," states Andy Goldenberg, Senior Manager of Strategic Marketing and Corporate Communications for ATX. "With a monthly attrition rate that has historically been under 1%, combined with the success of the 'WinBack' program, it's clear that businesses that align with ATX are receiving exceptional solutions and support. These results confirm that ATX customers recognize and appreciate the unique values and benefits that ATX delivers."
About ATX - A CoreComm Company
ATX is a leading facilities-based integrated communications provider delivering tailored voice, Internet, data, e-business, and wireless solutions. Founded in 1985, ATX leverages its proven model of consultative services, consolidated broadband offerings, and personalized account management to provide a competitive advantage for its customers. Approximately 40,000 businesses and 400,000 consumers throughout the Mid-Atlantic and Midwest regions have entrusted ATX as their communications partner. For more information on ATX, please visit www.atx.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995
In addition to the historical information presented, this release also includes certain forward-looking statements concerning the future development of the business. Such statements represent the Company's reasonable judgment on the future and are based on assumptions and factors that could cause actual results to differ materially. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in assumptions or changes in factors affecting such statements.
###