World’s First: Customer Tracking and Loyalty System

Added: (Fri Nov 13 2009)

Pressbox (Press Release) - RAMP has developed “Track & Tap” a totally unique world’s first Customer Tracking and Loyalty System designed to track the arrival and movement of customers in a retail or hospitality environment via a credit card sized branded loyalty card that contains both a battery assisted passive UHF Gen 2 RFID tag in addition to a High Frequency 13.56MHz chip.

The extremely cost effective CS203 UHF RFID reader is strategically placed in the ceiling at entry and other locations within the premises. When a customer carrying a “Track & Tap” card passes within range of a reader the tag is read and the location of the customer is tracked. The read range is generally between 10m and 15m - even while the card is in a purse/wallet!

The “Track & Tap” system can be easily integrated into a 3rd party POS/CRM system or can operate stand alone with a browser based interface to generate reports or set up email / SMS alerts.

The 13.56MHz chip is used to earn and spend loyalty points. The staff member or customer simply has to tap the card on a desktop reader attached to the POS to accrue or use points based on the $ value of their transaction. Members can view their spending history and account details via the web.

For more information visit the Ramp website on www.ramp.com.au or email contact@ramp.com.au