Added: (Fri Sep 05 2008)

Pressbox (Press Release) - London 4 September 2008 – Victor Chandler, one of the world’s leading independent sports betting and online gaming companies, has added online cash payment solution Ukash as an alternative payment method on its sports betting and gaming sites. The new deal will allow the online gaming sites to tap into an £18 billion market from the largely forgotten cash customer.

Gamers across the United Kingdom will now be able to use cash for sports betting and gambling online at Victor Chandler using Ukash’s electronic cash voucher system - a quick and easy alternative payment network that eradicates the need to disclose financial or sensitive information.

The inclusion of the Ukash payment method on Victor Chandler’s sites will allow the business to tap into the 2.8 million UK adults who do not have a bank account or credit card, as well as those who do not wish to provide bank account details over the internet. The cash customers will benefit from Victor Chandler’s successful online betting platforms that include casino and poker sites, and betting on all major sports from football to horse racing to the NFL and NBA.
“The cash customer is very important to the success of online gambling and sports betting websites,” says Mark Chirnside, CEO of Ukash. “There will always be a very substantial group of people who don’t have or won’t use their cards online so it’s important for companies like Victor Chandler to give the cash customer a payment option. This is a perfect example of how Ukash benefits the online merchant and the cash customer.”
Victor Chandler, Chairman, said “I am delighted to be able to offer the Ukash payment solution on my websites. The ability to accept what are ultimately cash transactions will not only be a huge benefit in the UK, but also in new territories for the Victor Chandler business.”

Victor Chandler was started in 1925, and began a rapid expansion into countries outside the United Kingdom in 1975. It currently has over a million customers in more than 160 countries.

Ukash’s unique 19 digit cash vouchers are available from thousands of convenient locations across the UK including retail outlets and direct to mobile. Ukash vouchers can be redeemed on hundreds of lifestyle, shopping, Voice over IP, social networking, virtual worlds and gaming websites in more than 20 countries.

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Submitted by:Libby Andrews
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