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T-Mobil and MindMatics announce strategic partnership
Added: (Fri May 11 2001)
T-Mobil and MindMatics announce strategic partnership
London/Munich, 10 May 2001 – T-Mobil, subsidiary of T-Mobile International, and MindMatics have entered a pioneering partnership to launch a mobile advertising service, based on MindMatics’ Mr. AdGood platform (www.MrAdGood.co.uk).
Starting this summer, T-Mobil will offer its customers a new innovative text message service. In cooperation with MindMatics, T-Mobil will launch a free service to its customers initially as a 6-month pilot project. Customers can register for free with their personal profile at the T-Mobil website. MindMatics will then send text messages with appealing promotions, targeted to the user’s interests, directly to their mobile phone. For every text message received, points are credited to the user’s personal Mr. AdGood account. These points can then be redeemed for T-Mobil products and services. This will make advertising entertaining and bring clear value to customers.
Martin Knauer, Marketing Director at T-Mobil, is delighted with the cooperation: "With its Mr. AdGood service, MindMatics has proven that the advertising industry, mobile network operators and end users all benefit from the mobile advertising. We are very pleased to work with a leading provider like MindMatics to offer our customers an additional attractive wireless service.
Ingo Lippert, CEO MindMatics views the cooperation as a milestone in the company’s history: "Just like in traditional advertising, the success of mobile advertising depends on the ability to reach the largest possible amount of people with a specific profile at a specific time. T-Mobil, with its strong brand and with more than 20 million customers, is the ideal partner for us. The partnership with T-Mobil enables us to further strengthen our position as the leading provider of mobile marketing solutions in Europe.“
Roles and responsibilities have been clearly defined: T-Mobil will promote the service to its user base. MindMatics will operate the technology platform as well as marketing the service to advertisers.
The strategic partnership between T-Mobil and MindMatics signals the beginning of a new era in M-Commerce. T-Mobil’s 20 million customers combined with MindMatics’ leadership position in mobile advertising is a very powerful combination. The Mr AdGood brand also ensures a high advertising effectiveness, due to the use of permitted, targeted promotions.
About T-Mobil:
With more than 20,6 million customers and revenue of 9.8 billion Marks in 1999, T-Mobil is one of the biggest mobile network operators in Europe. T-Mobil is a wholly owned subsidiary of T-Mobile International AG and employs 9000. (Status March 2001).
About MindMatics
MindMatics is a leading provider of wireless advertising solutions. Based in Munich and London, MindMatics operates one of the most successful direct marketing services in Europe. The Mr. AdGood direct marketing platform allows advertisers to reach their target customers anytime anywhere.
With over 60,000 registered users, and a client base of over 150 leading companies, the Mr. AdGood service has proven that personal advertisements on mobile handsets reach broad user acceptance, as well as high appreciation from advertisers. MindMatics currently employs 32 people.
Read more at www.mindmatics.co.uk or register for free at www.mradgood.co.uk
For further information please contact
Anders Hakfelt
Managing Director
MindMatics Limited +44 (0)20 7729 0710
anders.hakfelt@mindmatics.com
Press release free of charge
Graphics (e.g. logos, pictures) are available for downloading online at www.mindmatics.co.uk