Sound and Vision Department unveiled at Selfridges
Added: (Mon Jun 22 2009)
Pressbox (Press Release) -
SOUND AND VISION DEPARTMENT UNVEILED AT SELFRIDGES
▪ Sound and Vision Department reopens at Selfridges Oxford Street, June 2009
▪ New sought-after items such as Sony's Wireless Range of TV's, Panasonic's New 50" V10 Plasma TV, Samsung's 8 Series LED TV's and Bowers & Wilkins' Panorama Sound Bar added to create a department featuring over 120 TVs, over 150 digital cameras / camcorders and over 50 HIFIs / Radios strong range at the department store.
Selfridges has unveiled a revamped Sound and Vision and Photographic department as part of an ongoing project to improve its Oxford Street technology hall this month.
The shopping Mecca expects the new look department to drive sales with customers benefiting from a more comprehensive range of sound and vision and photographic technology in an eye-catching shop fit.
The department is made up of over 40 sound and vision and photographic brands from Panasonic to Bowers and Wilkins. Some of the most popular items are expected to include Panasonic's latest range of Plasma TVs, Samsung's Series 8 Ultra Slim TVs, Sony Digital Cameras and Bose Surround Sound. It also includes a camera offer with a range of over 100 cameras.
The department has grown from 541m sq to 629m sq. It has been designed exclusively for Selfridges and includes unique LED lighting and fixture design to create an inspiring shopping environment.
Selfridges Technology Buying Manager Richard Jones says: “Selfridges sound and vision department offers brilliant range of technology for everyone from Pioneer 60 Plasma TV £3.8K for television aficionados to Roberts ECO1 £60 DAB radio for someone looking for something to listen to everyday.
“Selfridges offers all of this is an attractive environment with services including up to 5 year guarantee, delivery to complete installation making buying technology easier for everyone from novices to experts. We believe when people are looking to invest we can really help in ensuring their purchase fits their needs perfectly.”
Simultaneously, Sony has launched a shop-in-shop that sits alongside the new Sound and Vision department. This store is a completely unique Sony shop fit designed exclusively for Selfridges Technology Hall.
The Sony shop sells over 400 lines from the latest TV range, Vaio PCs to an extensive range of Digital Cameras in 188 sq metres. Hero Sony Products include the first generation XEL-1 OLED £3,300, Ultra thin Wireless LED TV ZX1 £2,999, Vaio Ultra Portable P-Series Lifetsyle PC £749 and X-Series Walkman £209.
The launch of Sony follows the opening of a Loewe concession last year. Selfridges Technology hall also includes a Bang & Olfsen, Hooters, Carphone Warehouse, HMV and Harman Kardon concessions.
Computers including comprehensive range of laptops are available via So Connected.
- Ends -
For further information please contact Selfridges Home PR Manager Nancy Wainscoat
Tel:020 7318 3638 or Email: firstname.lastname@example.org
Notes to Editors:
Selfridges was 100 years old in March 2009.
• The business was founded by American entrepreneur Gordon Selfridge in 1909 and run by him until he retired in 1940 and took on the role of President. Gordon Selfridge died in 1947. Four years later the business was sold to Lewis’ of Liverpool for £3.4 million.
• In 1965 Charles Clore’s British Shoe Corporation won control of Selfridges in take-over for £63 million. New developments included the opening of Miss Selfridge.
• In 1998 the company was de-merged from the Sears Group and floated on the London Stock Exchange.
• In 2003 Galen Weston purchased Selfridges. He and his wife Hilary are closely involved with the development and growth of the company and their daughter Alannah is Creative Director.
• In the year ended 31 January 2008, Selfridges’ sales rose by 10 per cent to £655 million and profit grew by 30 per cent to £84.1 million.
• Galen Weston is Chairman of Selfridges and, in January 2004, Allan Leighton was appointed Deputy Chairman.
• Paul Kelly became Chief Executive of Selfridges in February 2004. Before that, Paul was Managing Director of Brown Thomas in Dublin for ten years. He has worked with the Weston family for over 20 years.
• Galen Weston is Chairman of the premier luxury goods company which, as well as Selfridges, includes Holt Renfrew and Brown Thomas.