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Broadcasting Football
Added: (Tue May 22 2001)
For Immediate Release
BROADCASTING FOOTBALL
Generating New Revenue Streams from Advertising, Marketing and Sponsorship
London, 22nd May 2001 - - - Access conferences International announces its first Broadcasting Football conference to be held at Chelsea Village, London on the 2nd and 3rd August 2001.
The two-day event is designed to provide sports broadcasters, football executives and technology gurus with advice on how to integrate future technologies to increase brand awareness, maximise profitability and fuel new revenue streams.
Chaired by Rogan Taylor, Director of the Football Research Unit, University of Liverpool on day one and by Chelsea Village Chairman, Ken Bates on day two, the conference comes with the support of five official media sponsors, including New Media Markets, Soccer Investor, Sports and Character Licensing, Sports Marketing and TV Sports Markets.
During the event, senior representatives from Akamai Technologies, BSkyB, Citria, Eurosport International, Grupo Sogecable (Spain), HotGen Studios, ITV Digital, Liverpoolfc.tv, Media Content, Sports.com, TV Globo (Brazil), Vision Sports PR and many other industry experts will explore the revenue opportunities and challenges that the convergence of the Internet and new broadcast technologies are creating for all those involved in the business.
Issues such as creating new media partnerships, leveraging football sponsorship, enlarging revenue streams across multiple platforms and the realisation of virtual advertising potential will be addressed through insightful case studies and in-depth presentations from the speakers panel.
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Highlights of the conference will include a joint case study by Steve Cooke, Director of Online, HotGen Studios and Andrew Evans, Games Development Manager, BSkyB, who will share with the audience their experience in launching Sky Sports Football Manager, a global premium-branded entertainment service, set to be the world’s largest networked sports game.
Other presentations include a case study by Adam Rhodes, Chief Executive, Liverpoolfc.tv, on preparing the field for the convergence of New Media, plus a presentation by Grupo Sogecable exploring strategies for broadcasting ‘La Liga’ to a Global Audience.
The digital television revolution has acted as a catalyst for the business of football. New media diversification and converging technologies have created many new avenues for mass-market penetration. Those who understand the potential of emerging technologies in attracting mass audiences and learn how to use them effectively will eat a piece of the cake.
This conference offers a unique forum for sports broadcasters, football clubs, sports portals, governing bodies, public relations agencies, advertisers and indeed all those involved in the business of football who need to understand how this mass-market product can use this burgeoning audience to generate revenue streams.
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Notes to Editor
For more information contact Antia Buhigas, PR Manager - antia@access-conf.com, T: 44 (0) 207 840 2752.
Access Conferences International is an independent commercial conference company based in London providing cutting-edge conferences to the business community that focus largely on new media, technology and financial and regulatory themes across all commercial and industrial sectors. Extensive information is available on our website www.access-conf.com.