Arbitrel and CRMworks Limited just announced a partnership to offer tactical eCRM software in the Un
Added: (Fri Mar 29 2002)
Pressbox (Press Release) -
Arbitrel Inc. (www.arbitrel.com), provider of tactical eCRM software, has announced a partnership with a leading CRM solution provider based in the United Kingdom, CRMworks Limited (www.crmworks.co.uk).
Through the partnership, Arbitrel will expand the distribution of its eCampaign marketing system to companies in the United Kingdom. The CRMworks Limited team has been working with enterprises in the United Kingdom on CRM initiatives for the past 8 years and sees Arbitrel’s eCampaign as a major component within CRM initiatives of companies based in the United Kingdom. Rory O'Mara, CRMworks Limited Commercial Director, says “ At CRMworks Limited we focus on three core fundamentals of effective CRM: Sales, Marketing and Support. We see the addition of eCampaign as an ideal technology to automate eMarketing. Some of the tools available to date have been lacking in strong features. eCampaign gives eMarketing a turbo boost, which will help meet the needs of our marketing clients. We also see a significant boost in the number of businesses who see eMarketing as a cost effective solution to communicate messages to prospects and customers alike. We are very excited with this opportunity.”
“We’re excited to work with CRMworks Limited in introducing a proven, tactical eCRM solution within the UK market. Building on our experience in the US and Asia, an entry into the European territory is now possible with CRMworks Limited. We see the UK as an important market as we deploy eCampaign technology on a worldwide basis,” says President and CEO of Arbitrel, Steve Lee. eCampaign addresses core challenges among enterprises in acquiring and retaining customers cost-effectively by leveraging the Internet as a channel, according to Arbitrel.
Arbitrel eCampaign is an intelligent eMessaging and eMarketing system that offers extensive tools to:
· Create, send, track, and target email/newsletter campaigns.
· Identify and reach your target customers by reviewing customer responses and re-marketing a tailored message.
· Personalize messages to each of your thousands of customers within each campaign. It's a one-to-one messaging system.
· Create professional messages by easily downloading and editing HTML content from the web without any technical expertise.
· Build greater customer loyalty by keeping your customers aware of new products, providing personalized services, and communicating valuable information.
About Arbitrel
Arbitrel is a privately held eCRM (Customer Relationship Management) software company that helps companies improve the effectiveness of their customer and partner relationships. Arbitrel is committed to serving clients by providing intelligent business software with complete end-to-end eMarketing and eCommerce systems. Arbitrel’s goal is to enable businesses to create a sustainable advantage by leveraging the cost effectiveness and time efficiency of the Internet to extend current business relationships online (e.g., customers, partners, suppliers).
Arbitrel’s flagship product, eCampaign, is an intelligent eMail Marketing and Messaging system that offers extensive tools to Create, Personalize, Send, Track, Resegment, and Target email/newsletter campaigns. Unlike other offerings in the marketplace, eCampaign comes with advanced tracking and reporting capabilities for marketers to rapidly resegment target audience, prospects, subscribers, and customers based on interest levels. ECampaign technology has been deployed at enterprises in the US and Asia.
Arbitrel is headquartered in Orange County, California. Arbitrel can be reached at 714-338-7970 or by email at info@arbitrel.com. More information about Arbitrel and Arbitrel’s eMail Messaging and Marketing Systems can be found at www.arbitrel.com.
About CRM Works Limited
CRMWorks Limited is a privately owned company, which provides organizations with a choice of flexible tools and services for managing customer relationships, streamlining internal sales and support processes and maximizing the value of their eBusiness initiatives.
Partnerships with the worlds leading CRM software companies allow CRMworks Limited to offer innovative solutions within agreed timescales and budgets.
CRMworks Limited believes that to gain the best from one’s investment in CRM technology, they need to utilize the services of a company that has a level of experience that is second to none. To date, CRMworks Limited has successfully implemented over 200 CRM solutions. CRMworks Limited consultants have worked in consultancy, project management, senior management, and executive positions within leading CRM software providers. This ensures that clients receive the very best advice and attention at all times.
CRMworks Limited’s goal, in short, is to provide everything needed to run a best practice helpdesk, sales force and marketing team. CRMworks Limited focuses on delivering tactical solutions to meet strategic goals. The addition of Direct eMail Messaging and Marketing Systems is a natural fit to the CRMworks Limited story. CRMworks Limited can be reached at +44 (0) 1793 441443 or by email at
info@crmworks.co.uk. More information about CRMworks Limited can be found at www.crmworks.co.uk.
Contact:
Bryan Cole
Phone: 714-338-7968
Fax: 714-338-7999
bryan@arbitrel.com
www.arbitrel.com