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Arbitrel and Appshow forge stategic partnership to offer clients more intelligent eMarketing options

Added: (Thu Mar 28 2002)

Pressbox (Press Release) - FOR IMMEDIATE RELEASE
Contact: Bryan Cole
Phone: 714-338-7970
Fax: 714-338-7999
www.arbitrel.com
bryan@arbitrel.com

Arbitrel, Inc. and Appshow, Inc. create strategic partnership to offer clients more intelligent eMarketing options.

SANTA ANA, Calif., March 27, 2002 – Arbitrel Corporation, provider of the eCampaign opt-in email messaging and marketing system, has announced a partnership with Appshow, a provider of innovative applications that leverage the Internet to improve marketing, customer relations, support, and collaboration efforts.

Through the partnership, Arbitrel will offer its flagship product, eCampaign on an ASP basis to end customers. This will provide yet another avenue for companies of all sizes to take advantage of Arbitrel’s enterprise-class system. Appshow will host Arbitrel’s eCampaign system and provide additional services allowing end customers to merge their email distribution with online surveys, web conferencing tools and other applications.

“After looking at a number of email delivery systems, we found that Arbitrel’s application offered a unique blend of advanced functionality and ease of use. We also felt that companies could improve customer relations through the email channel if they had the right data, and eCampaign provides that insight in an accessible way. Hosting the application in-house has enabled us to handle campaigns for companies that are just getting started with their email program, or are not equipped to host the application themselves”.

Arbitrel eCampaign is an intelligent eMessaging and eMarketing System that offers extensive tools to create, send, track, and target email/newsletter campaigns. With eCampaign, customers can:
· Identify and reach target
customers by reviewing customer
responses and remarketing
a tailored message
· Personalize messages to each of
the thousands of customers
within each campaign
· Create professional messages by
easily downloading and editing
HTML content from the
web without any technical
expertise
· Build greater customer loyalty
by keeping customers aware of
new products, providing
personalized services,
and communicating valuable
information

It's a one-to-one messaging system.


About Arbitrel
Arbitrel is a privately held eCRM (Customer Relationship Management) software company that helps companies improve the effectiveness of their customer and partner relationships.
Arbitrel is committed to serving their clients by providing intelligent business solutions with complete end-to-end eMarketing and eCommerce software. Arbitrel’s goal is to enable businesses to create a sustainable advantage by leveraging the cost effectiveness and time efficiency of the Internet to extend their current business relationships (e.g., customers, partners, suppliers) online.
Arbitrel’s flagship product, eCampaign, is an intelligent email Marketing and Messaging System that offers extensive tools to Create, Personalize, Send, Track, Resegment, and Target email/newsletter campaigns. Unlike other offerings in the marketplace, this system comes with advanced tracking and reporting capabilities for marketers to rapidly resegment the target audience, prospects, subscribers, and customers based on interest levels. Arbitrel was founded in 1999, and is headquartered in Orange County, California. Arbitrel can be reached at 714-338-7970 or by email at info@arbitrel.com. More information about Arbitrel and Arbitrel’s Direct eMail Messaging and Marketing System can be found at www.arbitrel.com.

About Appshow
AppShow, Inc. provides a suite of innovative applications that use the Internet to improve marketing, customer relations and collaboration efforts. Serving mid-sized businesses, they offer one convenient, well-managed source for this collection of business-enhancing online tools. Most are available on a very cost effective pay-as-you-go basis.

Appshow applications help customers to use the web to add more impact to their communications and allow more ability to collaborate and give customers end users new ways to get support from them. Appshow is headquartered in Newport Beach, California and can be reached at 949-631-0274 or by email at sales@appshow.com. More information about Appshow and its solutions may be found at www.appshow.com.

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