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Alpheus comments on Google's mobile search box
Added: (Mon Jul 23 2007)
Regarding the news that Google is readying a mobile content search box, please see the comment below from Alpheus, which can be used if you are writing on the topic.
The following quote is from Mark Len, senior consultant at Alpheus, the consultancy to mobile operators:
�It is no surprise that Google is readying itself to enter the mobile content search arena. This space has some established players that provide on-portal content search engines, however, the big incentive for Google must be the potential advertising revenue that this space will generate. The current setup of Content Search will directly benefit the operators through content sales and advertising revenues. Google is entering the space at a time when mobile operators are expanding access to available content in off-portal areas (e.g. Vodafone with YouTube). This will allow Google to offer competing off-portal search services and gain advertising revenues. They already have a proven model using Adwords in the Internet space.�
�It is likely that advertising models in the mobile internet space will be limited to the click-through links from search engines for the near future, rather than portal banner adverts or other media.�
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About Alpheus
Alpheus Solutions Ltd is an international Information Technology consultancy specialising in providing services to both financial institutions and mobile telecommunications providers. Founded in 1996, the company's successful, ongoing commitment to effective, high integrity solutions has seen it expand robustly with offices in London and Frankfurt.
Alpheus provides tailored, consultative solutions that address business issues in the mobile telecommunications market. It has world-class consulting and implementation experience as a trusted, independent partner to international mobile players, from large enterprises and operators through to early stage companies and media organisations. Alpheus delivers end-to-end consultancy and implementation services across the whole mobile content supply chain, including content, delivery and payments. Alpheus� service portfolio is divided into the three themes of content delivery, mobile payments and mobile data service platforms. Customers include Orange, T-Mobile International, Earthflip, bluecycle (part of Aviva) and Refresh Mobile. For more information visit www.alpheus.com
For more information:
Elke Panzner /Chris Measures
Rainier PR
0207 494 6570
alpheus@rainierpr.co.uk
www.rainierpr.co.uk