animation will kick it
Added: (Wed Feb 22 2006)
Pressbox (Press Release) -
premiericons.com
Capitalising on the cult of a worldwide bout of football fever that will rise to crescendo during the World Cup, Premier Icons, an Australian animation company, has created a range of world-fi rst, premium quality 3D characters for use on mobile phones as wallpapers and screensavers. What makes these tiny animated personalities unique is that they are accurately modelled on their human inspiration – stars from the realms of sport and
entertainment – with intricate detailing and expression that is superior to anything available from standard suppliers. Some of the largest international sporting and entertainment entities will soon be launched through this form of new media. Dancing, shooting for goals, stretching and moving, each of the recognisable characters bears a striking resemblance to its human
counterpart.
The Premier Icons concept is the idea of Mark Szedzielarz, a passionate football supporter who was convinced that every fan in the world would welcome the chance to feel connected to their favourite team and individual players.
The Premier Icons characters started as a desktop help icon but soon developed into a full 3D animated mobile phone download. The life-like animation inspired Mark to see how the characters could be the way for teams around the world to capitalize on their brand
awareness and allow supporters to purchase a unique piece of “virtual
official merchandise” onto their mobile phones and computers, using the Premier Icons new media format.
With a talented group of three directors, Mark Szedzielarz, IT Director, Hayden Bone, Managing Director and Craig Waberski, Commercial Director – backed up by a support team of animators and IT specialists with a wealth of international experience, plus a UK sales team who have close links in the football and music industries – Premier Icons Is now ready for business.
Manchester City Football club (www.mcfc.co.uk) are the fi rst team to launch and will go live on March 5th 2006. Currently riding high in the English Premier League,
the Club enjoys a solid fan base of passionate supporters and even one or two celebrity fans, including Noel & Liam Gallagher from Oasis and Ricky Hatton, IBF/WBA Light Welterweight Boxing Champion of the World. The team’s key players,
Sylvain Distin (Captain), Joey Barton, Andy Cole, Darius Vassell and David James, are elevated to celebrity status and will soon be seen on phones and PCs.Premier Icons has the England National Team in its sights and the other FIFA World Cup hopefuls in the lead up to the 24/7 event that will stop the world, broadcasting to more than 25% of the world’s total viewing audience, with ratings of up to 88% in major markets like the UK and Germany.
(Source: SponsorMetrix)
Market research
Football clubs around the world have identifi ed the Internet
as the major force to maximize sales globally with multitudes
of football fans logging into their clubs websites. Just for
starters, football clubs websites have over 11 million unique
users combined! The No.1 maker of handsets, Helsinkibased
Nokia estimates the numbers of mobile users will
more than double by 2010, to three billion. Nokia estimates
that by 2008, the worldwide mobile-services business will
top $825 billion – and a quarter of that will be from data.
The biggest opportunities: $82 billion in person-to-person
messaging and $82 billion in digital entertainment and media”
(Business Week Online 22 February 2005).
In March 2005, The Times reported that Jamster’s Crazy
Frog products generated over £14million in revenue.
The main market
Male,
16-60 years old
Love sports (active)
Loyal
Cultural
Passionate
Supportive
Average computer skills
Love being involved in a team/with a team
The price ranges between ₤3.50 and ₤5.00 dependant on
the type of product. This price is for UK customers, it will
be similar in most countys
contact james@premier.icons.com