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Sweatband Group to raise funds for breast cancer
Added: (Wed Jul 11 2001)
· Sweatband launches online cricket auction to raise funds
London – 11 July 2001 – Sweatband Group, Europe’s leading online retailer and Against Breast Cancer (ABC) have announced that they are working together to create awareness of breast cancer and raise funds for ABC’s research by launching an online cricket auction this summer.
The online cricket auction was kicked off on Friday, 6 July running through 31 August. Sweatband hopes to raise at least £3,000 for Against Breast Cancer. In keeping with the spirit of its motto, ‘Active Sport’, Sweatband will be auctioning signed celebrity-autographed cricket items including signed official cricket apparel; signed cricket bats and signed cricket memorabilia to coincide with ‘The Ashes’. Each of the auction items will be up for bidding over a period of two months and is accompanied by a framed certificate for authenticity. Bidders and browsers will be able to access the site at www.sweatband.com/sweatband/memorabilia.
Against Breast Cancer is a non-profit organisation dedicated to raising awareness of breast cancer and raise funds for research. Established in 1993, Against Breast Cancer receives no government funding and is completely dependent on its supporters to raise the money necessary to maintain its research.
Facts about breast cancer
Breast cancer is the most common cancer among women and is the second leading cause of cancer death for all women. One out of ten women will develop breast cancer in the United Kingdom and the leading overall cause of death in women between the ages of 40 and 55.
Breast cancer is a malignant tumour that has developed from cells of the breast. Each breast has 15 to 20 sections called lobes, which have many smaller sections called lobules. The lobes and lobules are connected by thin tubes called ducts. The most common type of breast cancer is ductal cancer. It is found in the cells of the ducts. Cancer that begins in the lobes or lobules is called lobular cancer. Lobular cancer is more often found in both breasts than other types of breast cancer. Hereditary breast cancer makes up approximately 5% to 10% of all breast cancer cases.
No one knows what causes breast cancer or how to prevent it. With the help of breast self-examinations and mammograms, some cases can be detected early and be treated. Though frequent and regular physical exercise has shown to decrease breast cancer risk.
Patricia Leathem, Director of Against Breast Cancer said, “We are thrilled that Sweatband has demonstrated its support for our cause. Together, we can reach out to a wider audience of active female sports enthusiasts to help promote breast cancer awareness and raise funds in an entertaining atmosphere.”
Sweatband (www.sweatband.com) is a multi-channel sports retail and marketing group dedicated to providing competitively priced sporting equipment for the active sports enthusiasts has always been an avid supporter of sports charities. Last year, Sweatband launched a successful online Wimbledon auction that sold the umpire’s chair and net from the men’s singles and signed tennis rackets as well as other tennis memorabilia raising about £3,000. All proceeds of the Wimbledon online auction went to the Dan Maskell Fund, a charity set up by the late Wimbledon commentator to support disabled and disadvantaged tennis players.
Paul Sherratt, Marketing Director of Sweatband Group said, “We are extremely proud to be working with Against Breast Cancer. As a sports retailer, we want to increase breast cancer awareness among our active female sports enthusiasts and at the same time raise research funds. We are delighted we can give something back to the community.”
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Notes to editors
Against Breast Cancer
ABC focuses on finding factors that affect survival of women with breast cancer that are alterable. ABC works directly to improve treatment, care and conditions for women with breast cancer. Established in 1993, ABC funds research that take place in laboratories provided by the Middlesex and University College London Hospitals, a major centre for breast cancer treatments and research.
Sweatband Group plc
Sweatband Group is a multi-channel sports retail and marketing group dedicated to providing competitively priced sporting equipment for the active sports enthusiasts. Since it’s launched in 2000, Sweatband has expanded into a variety of sports including rugby, cricket, fitness and fun, boxing, soccer, squash and tennis.