Rob Lloyd Racing - Rob Lloyd is Channel 4's Secret Millionaire - Sunday 19th April, 9pm

Added: (Thu Apr 16 2009)

Pressbox (Press Release) - Press Release



Multi-millionaire property developer, racing yard owner and author Rob Lloyd embarked on a life changing experience by swapping his luxurious Cheshire home to work with the youth projects in Belfast's notorious Shankill Road area on Channel 4’s Secret Millionaire.

Armed with nothing but a new wardrobe of “hoodies & old jeans” and a mere £77 to live on for nine days, Rob began on an adventure that he admitted “changed my life: just not necessarily in the way I imagined.”

The father of three boarded a plane at John Lennon Airport totally unaware of its destination, but hoping that he would find worthy recipients for the thousands he wanted to give away.

Rob age 45yrs, who made his first million by the time he was 26 years old, said nothing could have prepared him for the experience, during which he lived in a run down terraced house in one of the toughest areas in the country .

He confessed that "The whole experience was incredible. It was a real eye-opener and a good learning experience for me. There are people there who are really trying to make a difference to people's lives, it made me realize that I am actually a very selfish person, I’m a workaholic who has never known how to slow down”.

Secret Millionaire featuring Rob Lloyd, Chief Executive of Eatonfield Group and Owner of Rob Lloyd Racing will appear on Channel 4 on Sunday 19th April, 9pm


-Ends-
Issued on behalf of Rob Lloyd by KissPR - April 14, 2009

For further press information please contact KissPR
Nicola Smith - Senior Partner
e: Nicola@kisspr.net / t:07899 971000

Mandy Smith - Senior Partner
e: Mandy@kisspr.net / t:07976 842680

Notes to Editors:


Rob Lloyd’s autobiography Raising The Bar, a rags to riches story, twice over – as featured on Channel Four’s Secret Millionaire.
Rob Lloyd made his original fortune at the age of 26, after setting up his first business, the LPI Group, in 1989. However, in three short years his business collapsed, in the wake of the property crash of the early 90s, and Rob lost everything. In 1994 he was living in a caravan with his first wife and their three small children, where they remained for two years.
But he clawed his way back up again, setting up Eatonfield Group in 1998 and eventually floating the company on AIM in 2006. Eatonfield raised £10m to grow the business and £5m for Rob personally.

Eatonfield Group plc
Eatonfield Group is a commercial and residential property developer with a focus on Wales and the North of England. The Group operates from its head office in Cheshire.
Founded by Rob Lloyd in 1998, the Group has expanded rapidly to become a successful regional property developer, as demonstrated by its track record of commercial and residential developments and its growing land bank.www.eatonfield.co.uk




Rob Lloyd Racing
For many years Rob Lloyd has had the desire to develop a first class Racing Yard. Having looked long and hard, when coming across Haycroft Farm he knew instinctively that this was the right location to bring his dream into reality.

Work started in September 2007.The architectural plans were developed and evolved utilising top quality materials. Bringing in a workforce of highly skilled tradesmen, construction started at a pace providing the necessary facilities to create a 5 Star Racing Yard.

Every detail regarding comfort, safety and training of the horses has been taken into account and implemented during the development of the site. www.roblloydracing.co.uk




Rob Lloyd Racing Syndications
Rob Lloyd Racing Syndications is an exciting new venture offering an array of racehorse ownership packages, bringing the thrill of race days and actually owning a part of a racehorse, together with the added incentive of supporting various local and national charities.

The private syndications give members the opportunity to share racehorse ownership within their community, club or society.

The celebrity endorsed syndications give members the opportunity to share racehorse ownership with their chosen personality. The corporate syndications give businesses the opportunity to sponsor their own syndication for a 12 month period.www.rlracingsyndications.co.uk


Kind regards

Nicola Smith
KissPR
mob:0789 9971000