HG Photocloth featured in Sports Illustrated 2012 Swimsuit Issue
Added: (Thu Feb 16 2012)
Pressbox (Press Release) -
February 15, 2012 -- For Immediate Release
San Diego, California – Headline Graphics of Encinitas announced the release of the 2012 Sports Illustrated Swimsuit Edition where their custom HG Photocloth was used on multiple Quiksilver surfboards and photographed with beautiful SI models. The models posed on, near and alongside the unique, one-of-a-kind boards. Each board features an image of the posing model as well as Sports Illustrated and Quiksilver logos.
Quiksilver teamed up with Sports Illustrated to create 10 special edition photograph surfboards with cover model Kate Upton and other Sports Illustrated top models Alyssa Miller, Anne V, and Irina Shayk, just to name a few.
Quiksilver contacted Headline Graphics to output the images on their proprietary HG Photocloth fabric. Headline Graphics uses an exclusive process to produce graphics which can be laminated onto a surfboard or stand-up paddleboard. When properly applied, it produces a vibrantly colored board that is not only durable and fully rideable, but also a piece of personal art. The process provides photographic detail unmatched on any other fabric. HG Photocloth is produced using UV resistant inks which allows the board to be used in the sun without fading. It is applied during the glassing process when the board is created.
Each Sports Illustrated surfboard was specially handcrafted by the surf industry's most sought after Quiksilver shapers including Michael Baron, legendary Simon Anderson, Christian Bradley, Brett Warner and Mark Phipps.
Quiksilver has partnered with the Gilt Group to auction a select few of the Quiksilver/SI boards. All proceeds from this auction will benefit the Nature Conservancy's beach and ocean conservation work. Over the past few years, HG Photocloth boards have been used for many promotional giveaways, fundraising efforts, and corporate branding including: MAC Cosmetics, Roxy, Jaguar, Mini Cooper, Jack Johnson, The Beach Boys, Will Ferrell/Cancer for College, Rob Machado, Bud Lite, Tony Hawk, L'Oreal, and Vitamin Water.
“We knew the boards would be used in the recent Sports Illustrated shoot, but we were pleasantly surprised and elated when we noticed they were used multiple times,” said Headline Graphics' owner Jerry Anderson. “We couldn’t be happier.”
Sports Illustrated Swimsuit Edition, encompassing fashion swimwear and photography, has boosted many models' careers, and together with Quiksilver Surfboards has created another year of stunning looks, capturing media attention and springing women to action everywhere, to look for and buy the featured swimsuits.
Headline Graphics, founded in 1984, has been creating cutting edge print and graphic design in the Southern California area. Visit their website at www.headlinegraphics.com to view their other work. HG Photocloth is currently in the process of developing a new website where users can select from a library of images and purchase HG Photocloth designs for their surfboards or paddleboards.
If you would like more information, or to schedule an interview with Jerry Anderson, please contact him directly at 760-436-0133 or firstname.lastname@example.org