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DE-CONSTRUCT LAUNCHES NEW SITE FOR BENTLEY

Added: (Fri Jun 14 2002)

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DE-CONSTRUCT LAUNCHES NEW SITE FOR BENTLEY

Digital creative agency, de-construct, launched a new site for Bentley today. The site is the main site for Bentley's racing activities, which is currently focused on their participation in this year's Le Mans 24 hour race. Bentley returned to Le Mans for the first time in 71 years last year and managed to achieve a podium finish. The site will evolve over time to act as a portal for all Bentley's motor sports activities throughout the year and beyond. The current site enables Bentley enthusiasts to go behind the scenes with Team Bentley as they prepare for this year's race. It also includes a co-promotion with Channel 4 to drive visitors to the site, where entrants can win exclusive Bentley
prizes by spotting the correct racing line. The promotion will include editorial support across 4Car's Le Mans microsite and their newsletter. "Motor sports are an important part of Bentley's heritage and brand going forward. It's important that this site actively contributes to Bentley's positioning as a modern, performance led brand"
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Dan Douglas | Business Development Director | de-construct
First Floor | 71 Leonard Street | London | EC2A 4QS

T +44 (0)20 7684 8444 | M +44 (0)7989 407 292
dan@de-construct.com |

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