Bioflow Sport signs Westwood & Co to multi-year deals
Added: (Tue Jun 21 2011)
Pressbox (Press Release) -
Bioflow Sport, the Plymouth-based leader in magnetic wristbands, has signed with golfing great Lee Westwood.
Westwood along with International Sports Management colleagues Christina Kim, Thomas Aiken, David Horsey, Chris Wood and Matt Nixon have agreed multi-year global endorsement contracts, marking Bioflow Sport’s entry into the international golf market.
Richard Corsie, Managing Director of Bioflow said: "We are delighted to have established a long term relationship with such an exciting group of European and American based professionals, led by current World #2, Lee Westwood. The players represent the perfect face for Bioflow Sport; a mix of experience and youth, all with tremendous charisma and of course, all world class at the game. Our new Bioflow Sport Wristband is designed for those for whom performance matters. We wish them every success as global ambassadors of the Bioflow Sport brand.”
Gavin Hastings OBE, Bioflow Sport ambassador and former British & Irish Lions rugby captain, has been wearing a Bioflow wristband for the past year. “The Bioflow range of products has helped alleviate back pain caused by my years of international rugby. I am extremely impressed with the look, feel and positive health benefits of the new Bioflow Sport Wristband,” he says.
World #2 Lee Westwood started wearing the new Bioflow Sport Wristband recently and agreed: “The advantages were immediate and I couldn’t believe just how comfortable it is to wear. I am convinced it will be of great benefit”.
Current Spanish Open golf champion, Thomas Aiken has been a devotee of the original Bioflow wristband for the past three years and believes it has helped his general state of fitness and raised the level of confidence which he has in his game. Commenting on the new Bioflow Sport Wristband, he says: “I cannot speak highly enough of the Bioflow wristband. It has been a great help during a period where I have had a few injury concerns”.