Women Traveller's - A force to be reckoned with
Added: (Thu Oct 26 2006)
Pressbox (Press Release) -
Women Travellers – a force to be reckoned with
If you are a woman who travels, anywhere, for any reason the UK’s premier online travel magazine and community for women travellers – www.diversetraveller.com wants to hear from you!
Where you go; how you plan your trips; what you think about your destination; what you look for in a trip; how you decide what to take with you…EVRYTHING! By taking part you could win £50 of Amazon vouchers.
Why? In today’s world women are dominating the travel market; with 70% of all decisions on travel are made by women; almost 30% of women spent more on their holiday than anything else, and now 50% of travellers within the UK are women – they are a truly powerful force and its voice needs to be heard.
Ola Fagbohun, editor and founder of Diverse Traveller explains why this travel survey is so important, not only to the development of Diverse Traveller, but also to the industry as a whole, “understanding and listening to women travellers is the essence of what Diverse Traveller is all about, everyone’s opinion and experience matters. As women travellers, we are a strong economic force that the travel should be taking notice of.”
The first site of its kind the UK, the Diverse Traveller is a fun and interactive website that actively encourages readers to become authors and send in their own experiences, ask for advice or pick up tips and suggestions, it is fast becoming a destination in its own right for women both before and after their trips. A friendly place for all types of female travellers, from business women to armchair enthusiasts – there is something for everyone if your passion is travel.
An experienced and extremely knowledgeable traveller herself, Ola has visited, lived, studied and worked in over 15 different countries. She is perfectly placed to create the Diverse Traveller as she has made travelling her life’s passion.
Diverse Traveller invites you to take part in the survey, visit www.diversetraveller.com for more details.
Ends
For more information, please contact Emma or Laura at Huge Promotions Ltd on 0116 253 3418 or email: mail@hugepromotions.co.uk
Notes to editors
•Based in London, Ola Fagbohun is a researcher, marketer and full-time traveller. Ola is available for interview and comment on all aspect of women travellers. Please contact the above number for more details.
•Updated on a monthly basis by editor Ola, to be part of the Diverse Traveller it is currently free to sign up and actively encourages women to submit their travel experiences.
•Website currently has 500 active members and receives 9,000 unique hits per month
Did you know…?
•One in 10 women thinks about holidays once a day
•In the UK 51% of population are women, out of this 85% of these travels on an annual holiday
•In 2001 1.5 million women travelled for business, spending a total of £700 million
•When they first get to the hotel, women are more interested in the cleanliness of the bathroom (33%) compared to men (23%) and only 5% test the bed