Women, not Men, Choose Holiday Destination
Added: (Fri Jun 26 2009)
Pressbox (Press Release) -
FOR IMMEDIATE RELEASE – London, UK June 26, 2009 – Women choose the family holiday destination in 8 out of 10 cases, according to research conducted by expert travel review site, TheTravelEditor.com.
To most women it will come as no surprise that they have control in their relationships when it comes to choosing their next holiday. TheTravelEditor.com surveyed its readers and found that while many men believe they make the decision, in reality the opposite is true. Typically, men will propose several holiday options but dare not make the final decision without their partner’s approval. In fact, in many relationships the man is simply responsible for pulling out the wallet and making the booking.
TheTravelEditor.com founder, Nicholas Allen says, “This research has really influenced the design of The Travel Editor. We’ve paid particular attention to the use of colour, imagery and style of writing to appeal to and inspire our female readers. We feel that many travel sites are too cluttered and confusing, which takes the fun and romance out of planning the perfect holiday.”
But TheTravelEditor.com isn’t exclusively for the ladies. Co-Founder Kevin Evans explains, “With travel gadget reviews, podcasts, mobile content and recommendations for the ten best curry houses in London, we certainly appeal to blokes as well.“
Evans continues, “It's possible to have a special holiday without breaking the bank - a good thing in the current economic climate. Working with independent travel writers, we offer unbiased and personal recommendations of favourite hotels, restaurants and attractions as well as suggesting that perfect weekend getaway or spa break. We love places that are individual and full of character and are great value.”
About TheTravelEditor.com
The Travel Editor is an expert travel review site for the 21st century. We inspire the upmarket and discerning traveller with expert hotel and restaurant reviews, streaming video, social networking and downloads for your MP3 player and mobile. Rediscover your world at TheTravelEditor.com.