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Partners in Success Wyndham Wine Fests
Added: (Fri May 12 2006)
"We have 100 properties we visit once a month to put on wine training meetings for management and service staff," says Dieter Kadoke, VP of F&B for Wyndham Hotels and Resorts.
"Our aim is to take the mystique out of wine, to make our people comfortable about discussing wine with our guests in a nonintimidating way. The more our guests learn about wine, the more they order."
Seasonal festivals run for three months each, three times a year. These festivals have unusual themes and feature seasonal foods and a selection of wines by the glass and bottle that are not on the regular 40-bottle wine list. These festivals bounce wine sales by 25 to 30 percent.
"When we introduced wines from Trinchero Family Estates for one of these festivals, guest reaction was so favorable that we added some of them to our core wine list and have brought in other Trinchero wines for subsequent festivals," adds Kadoke.
"Servers report comments like 'this is a great any time wine,' 'very pleasing,' and 'as the meal goes on this wine gets even better.' These are the only festival wines that have made enough of an impression, not only to be brought back for future festivals, but to be added to our core list."
Sauvignon Blanc and Chardonnay from the Trinchero Family Selections are fruit-forward, quaffable, perfectly balanced wines. Cabernet Sauvignon and Merlot are flavorful, complex, and elegant. Trinchero Mario's Reserve Chardonnay is made in a rich, complex Burgundian style, and Trinchero Mario's Reserve Cabernet Sauvignon has Bordeaux-style cap management and lengthy aging in a combination of new French and American oak barrels.
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Jeanne Bischoff
infohfb@gmail.com
http://hfbexecutive.com