Huge rise in demand for ‘real people’ reported by top agency Models Direct

Added: (Mon Jan 19 2009)

Pressbox (Press Release) -
Bristol, UK ( Pressbox ) January 19, 2009 - Traditionally, women models have always been tall, skinny, and picture perfect. However, advertisers and modelling agents are seeing a transition in the modelling world from the ‘super model’ to the ‘real model’.



Leading modelling agents, such as Models Direct, say they have noticed the increase in ‘real people’ being hired for modelling jobs. According to Damian O’Connor, Managing Director of Models Direct, ‘real people’ are considered equally as beautiful as the traditional style models.



The increase in demand for ‘real’ models is great news for anyone who has ever thought of becoming a model. Often people talk themselves out of applying for jobs or creating a portfolio at agencies like Models Direct, thinking no-one will consider them. However, according to research, it is ‘real people’ that many consumers want to see.



Extensive surveys conducted by Dove Beauty Products have identified the increase in demand for use of ‘real people’ in advertisements. The survey found that two-thirds of British women feel bad about their figure and that more than fifty per cent of women want to see more ‘real life’ models. With such a high demand for ‘real people’ in advertising, it is clear that there is a huge opportunity for a wide range of people. The range is virtually limitless from pensioners such as Mimi Weddell, to teenagers and students discovered on Bebo and Facebook, to mothers and their children.



For those who have ever thought of becoming a model, now is the time. With the need for ‘real models’ on the rise, the sooner you get involved the better opportunity you have to secure job offers.



If you’re still not convinced that you would make it in the modelling world, then take a look around at current advertising campaigns. The likes of Dove and Nike use ‘real people’ in their campaigns, and it won’t be long until other companies become aware that ‘real people’ are what sell the products. Give modelling a go, with a little courage, a smile, and a few photos, you never know where you could end up.



Further links/information:



* To find out more about Models Direct: http://www.modelsdirect.com



* Find out about how you could become a model



* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html



Contact details:


David Chandler

dave@hubbub-uk.com

Campaign manager

t +44 (0) 870 041 0459

Hubbub (UK) Ltd

Unit 11

179 Whiteladies Road

Bristol

BS8 2AG



###