Blue Archer Helps YWCA Go Green, Celebrate 140th Anniversary

Added: (Wed Jun 17 2009)

Pressbox (Press Release) - PITTSBURGH – June 16, 2009 – Blue Archer recently designed and launched the new website for the YWCA Greater Pittsburgh, a women’s membership movement committed to the elimination of racism and the economic empowerment of women and girls. The website serves as a tribute to YWCA Greater Pittsburgh’s history while continuing to focus on the role women play in their respective communities today.



"The YWCA Greater Pittsburgh is celebrating our 140th anniversary in 2009,” said Magdeline E. Jensen, Chief Executive Officer of the YWCA Greater Pittsburgh. “This was the perfect time to launch a fresh look that will introduce us to new generations and pave our way into the future."



In addition to commemorating the organization’s anniversary, the website also exemplifies the YWCA Greater Pittsburgh’s commitment to become more environmentally friendly. “The YWCA went ‘green’ as an organization on April 22, 2009,” said Ms. Jensen, “so a stronger online presence is an essential part of our effort to reduce waste and protect our environment.”



To establish a more centralized focal point for the organization, Blue Archer installed a custom design complete with media resources like the YWCA Great Pittsburgh Annual Report and a Media/Press Room. These efforts resulted in streamlined communications processes that promote the YWCA’s message through an online platform, reducing their level of paper waste. “Blue Archer not only had the technical capability to create a functioning and user-friendly Web site,” said Jensen, “but they also worked closely with us throughout the development process to incorporate the YWCA’s vision, strategic goals and branding into the final product.”



YWCA Greater Pittsburgh’s new website can be found at www.ywcapgh.org.



For more information about Blue Archer and the services it provides, visit www.bluearcher.com.



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About Blue Archer


Founded in 1999, Blue Archer is Pittsburgh’s Leader in Web Design and Marketing and provides a host of services and solutions to clients from numerous sectors. For additional media inquiries, please contact:



Jennifer Brant, Marketing Manager
jbrant@bluearcher.com
412-353-0646