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A funky solution to cigarette butt litter
Added: (Wed Mar 03 2004)
There is a new cigarette litter solutions company emerging in the UK, which employs a fresh direction for tackling cigarette butt litter.
Butt Funky is a pocket ashtray solutions agency that specifically targets 18 to 39 year old smokers (the club, bar, social market) who form the largest group of smokers and contribute greatly to the 122 tons of cigarette litter that is dropped every day in the UK.
As Councils are fining littering smokers, Butt Funky wants to give the smoking public an alternative to flicking their butts. The lack of street provisions for cigarette disposal is putting smokers in an awkward position. This will obviously worsen with the introduction of smoking bans in public places.
What should you do with a smouldering cigarette when there are no street ashtrays available? Stick it in your Butt Funky!
Butt Funky is giving smokers the convenience of being able to dispose of their cigarette butts safely with a stylish pocket ashtray, no matter where they are - on a train station platform, outside of their office, in a park, at a party, in a bar, on a beach, etc. The Butt Funky pocket ashtray helps people to avoid the litter fine, reduces cigarette butt litter, reduces environmental damage, increases town/city aesthetics and reduces the yearly £370 million Government street cleansing bill. See http://www.buttfunky.com/about/buttfunky_facts.asp for more cigarette litter related facts.
Butt Funky is providing a stylish hand-held solution to affect smokers' littering habits for a cleaner future. The feedback received by smokers so far has been very positive. Many said they disliked dropping their cigarette butts but saw no alternative, and would happily use a Butt Funky pocket ashtray.
A number of Council-run litter education campaigns have failed to impress upon this mass audience because of their perceived "lecturing" approach. This is why Butt Funky provides campaign solutions for Councils to use and adapt.
Each initiative delivers the important messages in a way that speaks the language of the audience.
Councils are using the Butt Funky pocket ashtray and associated campaign material to provide a solution for a prime littering market. For more information about the council initiatives, please visit: http://www.buttfunky.com/solutions/council_intro.asp
Contact Tony Jones at tony@buttfunky.com for more information.