DNA PRESERVATION AT HARRODS

Added: (Thu Jul 31 2003)

Pressbox (Press Release) - PRESS RELEASE PRESS RELEASE PRESS RELEASE

What do you buy the person who has everything?

We have the answer! The world’s first gift which enables the recipient to have a sample of their DNA stored in a high security, under-ground safety deposit box at London’s Harrods.


DNA... it's the science buzz of the moment, the stunning recognition that deep down we're all the same, but different. Your DNA is what makes you unique. Your DNA never changes. It is your blueprint, defining your genes (and hence, what you are).

So here it is.... To celebrate the monumental 50th anniversary of the discovery of DNA (By two scientists called Watson & Crick) Motivark - The UK's leading experience provider have teamed up with DNA Bioscience to launch the Worlds first DNA gift experience DNA4LIFE.

DNA4LIFE is the perfect gift for someone who has everything, unique gift-experience with some serious fun! Scientific advances mean that future generations will benefit from 'personalised' medicine. Doctors will base their diagnoses and treatments on a detailed knowledge of an individual's genetic make-up. The more information they have on a person's genetic history (and that means looking back down the generations), the better informed their decisions will be. By simply and painlessly saving a sample of your DNA today, you could leave a legacy that will improve the lives of your children and grandchildren in the future. Storing your DNA is as important as storing your most valuable piece of jewellery because by storing a part of you we open up endless and exciting opportunities in both the medical and commercial worlds.

The lucky recipient of DNA4LIFE will receive a Gift Experience which will comprise of:

1. A fantastic looking DNA profile card
2. Your personal certificate confirming your unique registration number
3. Your DNA Sampling Kit (for DNA retrieval)
4. DNA retrieval card containing your unique DNA access number
5. Portfolio of other DNA products

... All packaged in a stunning looking gift box. But, that’s not all!.. Upon sending your sample back to DNA4LIFE we will issue you with your very own unique certificate & confirmation informing you that your DNA is now stored at Harrods of Knightsbridge in one of London's most secured and prestigious locations. The Harrods safe deposit is situated in an underground dungeon built of impregnable steel, an armour-plated battleship construction with steel bars, drill-proof doors and high security locks guaranteeing complete safety - your DNA will be housed in the most secure location!

DNA4LIFE also will open up a door to a number of commercially available DNA products. In association with DesigNA, the unique service offered by genetics specialist Complement Genomics.

Director of Corporate Business at Motivark, Bob Procter, stated "It's the most unique gift experience I've seen in the last two years!"
Director of DNA Bioscience, Avi Lasarow, stated "Possibly the most sophisticated gift for the 21st Century!"