fhios invited to Abril Web Week by Latin Americas largest Publisher

Added: (Wed Nov 11 2009)

Pressbox (Press Release) - Dr. Philip Rhodes, Research Director at fhios has been invited to participate in Abril Web Week in Brazil which commences Friday 13th November, by the Abril Group.

This event is a training week which will be attended by:
• The board of directors of Abril Group.
• Journalists (on-line and off-line) from all Abril’s Publications.
• Marketing and Advertisement managers.

The week will include seminars and workshops that will be focused on User Experience, Social Media, Innovation, Web-journalism.

Dr. Philip has been invited to speak about the importance of the user in the process of designing interfaces, products, communications channels, discuss research methods, ideas and experiences which support this point.

In addition to this, he will also be hosting a workshop demonstrating how Eye Tracking can help clients to understand their consumers and, presenting new ideas regarding the use of eye tracking in evaluating web sites

About The Abril Group
The Abril Group is one of the biggest publishing companies in Latin America and assembles Magazines titles such as weekly magazines – Veja and international titles, Playboy, Elle, Cosmopolitan.

About fhios
fhios is a leading international customer experience research consultancy that was founded in
2002 and have successfully conducted over 400 customer experience and usability research
projects across over 35 countries, with many brand perception, customer segmentation,
concept & design validation, competitive benchmarking, online communities and user needs
projects to provides its clients such as Orange, O2, Samsung, Pay Pal, Motorola, Hilton
and Shell/Ferrari with the insight to understand customers needs, goals, expectations,
behaviours and experience levels when they engage with them and their competitors.

About Dr Philip Rhodes
Dr. Philip Rhodes is the founder and Managing Director of fhios an international Customer
Experience Research and Design agency, with offices in London, Singapore and Brazil. Philip
has worked for more than 10 years in the mobile industry, working with mobile
manufacturers, operators and application designers/developers. During that time we have
seen that today’s digital life is actually complicating life, leading users to demand greater
simplicity. There is in fact a contradiction between the potential options of new technologies,
i.e. digital freedom – and the demands of customers to manage the proliferation of these
options.

Contact
Email: info@fhios.com
Tel: 0207 886 8241
Web: www.fhios.com
Web Brazil: http://www.fhios.com.br/
Blog: www.fhiosinsights.com
Facebook: www.facebook.com/pages/London-United-Kingdom/fhios/67763082453
Twitter: http://twitter.com/fhios

For more articles or further information about fhios and our full service offering, contact
Andrew Horsfall by telephone on 0207 886 8245 or by e-mail at ahorsfall@fhios.com.