eTYPE Wins Visit London Online Advertising Contract
Added: (Thu Apr 14 2005)
Pressbox (Press Release) -
eTYPE Wins Visit London
Online Advertising Contract
[14 April 2005] eTYPE, the UK’s leading online sales and advertising company, announces the signing of an exclusive deal with Visit London, to sell and manage all online advertising space on visitlondon.com, the Capital’s official tourism website. Resulting from a competitive pitch, the deal forms part of a major advertising push from Visit London, London’s official tourism marketing organisation.
Visit London have recruited eTYPE, a division of Media Initiatives Group, the UK’s largest independent media sales house, to devise a campaign that will attract third party companies wishing to target their website users. Visitlondon.com has approximately 700,000 unique users and logs in excess of 7 million page impressions per month, from people searching for the most up-to-date and comprehensive leisure and business tourism information.
David Hornby, Commercial Director, Visit London commented, “Visit London’s priority is to invest in media channels like the website and London TV on Sky. We are looking forward to working with eTYPE on maximising advertising revenue through visitlondon.com and the exciting opportunities they can help us to exploit.”
eTYPE has over 5 years’ highly successful experience of specialising in premium website representation. Leading the way within the industry, eTYPE holds exclusive advertising sales contracts with numerous premium brands including Friends Reunited, Multimap, Excite and Square Meal.
Robert Gay, Group Sales Director, Media Initiatives Group commented, “The team at eTYPE are delighted to be working with Visit London. As the UK’s leading online sales and advertising company, eTYPE are fully equipped to provide the very best advertising opportunities to third party companies wishing to target London’s tourists.”
For more information about eTYPE please visit www.etype-europe.com
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Notes to Editors
Visit London
Visit London is the official visitor organisation for London. Its role is to promote London as the world’s most exciting city, targeting domestic and overseas leisure and business visitors as well as Londoners. Visit London works in partnership with the Mayor’s London Development Agency and the commercial industry.
eTYPE
eTYPE is the online sales and advertising division of Media Initiatives Group Ltd and has over 5 years highly successful experience in managing publishers online sales. Specialising in premium website representation, eTYPE has an enviable reputation with both advertising agencies and direct clients.
Trafficking over 1 billion adverts per month and with a 12 strong sales and support team, eTYPE is leading the way within the industry, holding exclusive sales contracts with the most high profile online brands across all areas of the UK market, including Friends Reunited, Multimap, Excite, Miniclip, NUS, Square Meal, London Eating, and Clearly Business.
For more information on the Media Initiatives Group of companies, including eTYPE, Accelerator, Concourse Initiatives, Media Initiatives and Ambient Planet, please visit www.initgroup.com or call +44 (0)20 7436 5255.
For further information please contact:
Rikki Webster
PR Manager
Media Initiatives Group
T: +44 (0) 20 7436 5255
F: +44 (0) 20 7631 3122
E: rikkiw@initgroup.com
Robert Gay
Group Sales Director
Media Initiatives Group
T: +44 (0)20 7436 5255
F: +44 (0)20 7631 3122
E: robg@initgroup.com