ZENTROPY PARTNERS WINS MICROSOFT UK

Added: (Tue Nov 20 2001)

Pressbox (Press Release) - ZENTROPY PARTNERS WINS MICROSOFT UK

Zentropy Partners (UK), a leading digital agency, today announced that it has been awarded the contract for the development and management of key business components on the www.microsoft.com/uk website - one of the largest business sites in the UK. Zentropy Partners’ remit will specifically cover the Microsoft UK business–to-business and business-to-partner channels on the site.

Zentropy Partners won the account following the decision by Microsoft UK to identify best of breed online partners in enterprise, SMB, consumer and partner marketing.

Alastair Duncan, managing director of Zentropy Partners (UK), commented:
“Endorsement by Microsoft in our industry is significant. The internet is the most targeted communications channel for business, and we look forward to building on the existing platform to deliver tangible benefits to both the end-user and Microsoft."

Concentrating on the day-to-day management and long-term development of Microsoft’s business channels through the website, Zentropy will be focusing on communication with large enterprise accounts, partners, and the education market.

Jennifer Esty, Online Marketing Manager of Microsoft, commented:
“It was essential that we selected an agency that is not only used to delivering multiple complex projects, but can also provide insight, creativity and technical excellence. Zentropy has a proven track record in the IT sector.”

Linking across Microsoft's business units, an initial key area of focus for Zentropy will be simplifying navigation through the site.

About Zentropy Partners (UK)
Zentropy Partners is an IPG owned company that forms part of the McCann-Erickson WorldGroup. Zentropy Partners has offices in London, Paris, Frankfurt, Hamburg, Berlin, New York, Minneapolis, Los Angeles, and Sydney.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software for personal computers and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries. Other product and company names herein may be trademarks of their respective owners.


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Further information:

Nick Wheywell (gth media relations) +44 20 7467 0607
Anita Talley (Zentropy Partners) +44 20 7554 0404
Microsoft UK +44 870 60 10 100