ZENTROPY PARTNERS WINS MARKETING NEW MEDIA AGENCY OF THE YEAR AWARD

Added: (Thu Dec 20 2001)

Pressbox (Press Release) - Zentropy Partners (UK), a leading online digital media agency, has scooped the prestigious title of 'New Media Agency of the Year' award in this year's Agency Awards 2001 run by leading UK marketing industry magazine, Marketing.

Assessed on a number of categories, the agency received the accolade for its focus, ability to integrate innovative techniques, and for its outstanding work during 2001 - including the launch of the Birds Eye Wall's enjoy! meals range and the Nesquik "Quicky" Sticky project which recently won the 'Best Use of Technology: Customer Loyalty" award in Marketing's Connections Awards.

Alastair Duncan, managing director of Zentropy Partners (UK), commented:
"Zentropy's aim is to create interactive solutions that will increase brand impact, efficiency and profitability for the world's leading brands. By following this approach, we are well on track to achieving our goal of wanting to work with the world's top 10 blue-chip brands. We are naturally delighted to have won the New Media Agency of the Year award in our second year of trading."

Established in January 2000, Zentropy Partners' development has been marked by high profile client wins in 2001, including Microsoft and Unilever, and projects for Compaq, Reebok and Nestlé. Headcount in the agency likewise grew by 16% in the year, bucking the sector trend.

About Zentropy Partners (UK)
Zentropy Partners is an IPG owned company that forms part of the McCann-Erickson WorldGroup. Zentropy Partners has offices in London, Paris, Frankfurt, Hamburg, Berlin, New York, Minneapolis, Los Angeles, and Sydney.

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Further information:

Nick Wheywell (gth media relations) +44 20 7467 0607
Anita Talley (Zentropy Partners) +44 20 7554 0404