Pizza and Pajamas College Marketing Idea – Pizza Party in the Dorm Room

Added: (Tue Sep 18 2007)

Pressbox (Press Release) - Collingswood, New Jersey – Announce a pizza party in the dorm room – follow the footsteps! Pizza and Pajamas college marketing idea and advertising business is about a pizza party in the dorm room – offering a care package with a pizza coupon, mailed in a pizza box, to the college dorm room.

Back-to-school marketing used to be about lunch boxes. According to the National Retail Federation, college students spend an average of $1,529.45 for college furniture, decorations and storage containers fueling a $47 billion plus annual spending spree for what amounts to “college stuff.” Dorm room life is about small spaces and large pizzas. Could a branded pizza box be the new lunch box? Is it cardboard, or is it content?

In 2007, the number of college students, aged 18-30, will be the largest in history with continued growth expected over the next three years. Nielsen’s measurement of TV viewing on college campuses was launched earlier this year providing a greater understanding of this generation’s media habits – e.g., a pizza party in the dorm room watching entertainment via broadband or cable. Companies, such as Comcast, are acknowledging that the collegiate environment is a social community enabling a rich marketing landscape for both college students and alumni, having recently introduced a niche channel for Penn State on demand.
http://biz.yahoo.com/prnews/070725/new013.html?.v=12 Sylvia Dombrowski, President of Pizza and Pajamas, remarks, “Pizza and Pajamas is an emerging, direct marketing product/service platform that is not simply a customer-relationship advertising tool, but a long-term, relationship-building equity gift box.” College campuses and social networking patterns, both offline and online, are setting up targeted advertising opportunities beyond the 50 yard line in the football stadium. Just ask Jeffrey Hayzlett, CMO of Kodak's Graphic Communications Group in Rochester, NY who declared, “Print is the new interactive media.” http://www.dmnews.com/cms/dm-news/catalog-retail/42178.html

Brian Wansink, Ph.D. and Director of Cornell Food & Brand Lab, and a MSNBC contributor, reported on a recent comfort food study with 1,004 Americans. Dr. Wansink's research suggests that mood determines what we crave and that “happy folks in the study preferred pizza”. Pizza and Pajamas wonders: How many of these 1,004 participants might have been college students! Pizza and Pajamas “magic mantra” - Eat, Sleep and Be Happy – and make learning fun.

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About Pizza and Pajamas – Pizza and Pajamas is a unique gift basket delivered in a pizza box in the mail box. A Pizza and Pajamas college care package includes a pizza coupon for a large pizza, limited edition t-shirt/boxers, branded product placements and a “stress ball”! Pizza and Pajamas is about FUN, SUPRISES and COMFORT!

Pizza and Pajamas
Sylvia Dombrowski
856.854.7078
admin@pizzaandpajamas.com
www.pizzaandpajamas.com