Outdoor Direct Media aims for further growth with senior board-level appointment

Added: (Thu Jul 21 2005)

Pressbox (Press Release) - Vehicle advertising specialists Outdoor Direct Media are affirming their objective of making car advertising a mainstream medium, with the announcement today that they have appointed Jonathan Bell as a Non-Executive Director.

Bell a Chartered Accountant and corporate finance specialist carries with him a wealth of experience growing successful private companies.

On Bell’s appointment, Managing Director Paul Fabretti said “Jonathan’s appointment to the board represents a significant milestone in the growth of Outdoor Direct Media. His understanding and passion about what we are intent on achieving made it a very easy decision to take Jonathan on board. His undeniable expertise means that we now have the necessary skills to accelerate our growth”.

It is this potential for growth which led Bell to make the commitment to Outdoor Direct Media in the first place. “Quite simply the company has enormous potential. It is a fun concept that addresses the key weaknesses of outdoor advertising – lack of targeting and accountability. At a time when the advertising audience continues to fragment, the company offers a unique way of reaching a mass audience but with a personal, word-of mouth, element built in. This is the perfect opportunity to invest in and be part of something unique.”

It is expected that Bell will continue with his other executive commitments, but provide the financial and strategic knowledge to ensure that Outdoor Direct Media becomes a significant player in the outdoor media industry.