Previous
Online Style of UK Styling Giant
Added: (Tue Sep 27 2005)
Bloom Media based in Leeds and London have successfully won the e-commerce development business for Helen of Troy in Sheffield.
Helen of Troy is a major manufacturer, and marketer of electrical beauty products for the big health and beauty brands like Vidal Sassoon and Scholl.
Bloom Media will develop a content managed ecommerce web site that will allow Helen of Troy to update news and product sections and also enable customers to buy top brands online from the manufacturer. A targeted search marketing strategy has also been planned to drive traffic to the website, this will include search engine optimisation.
Helen of Troy began operating in Sheffield in 1995 and now has a turnover of £28.6m with established offices in Germany and France, and have further expansion plans in the pipeline.
Mark Conway, International General Manager at Helen of Troy said. “We are delighted to be working with Bloom – we are excited to be creating a brand new website that will help us to communicate better with our customers and offer an easy to use ecommerce method of purchasing all our products.”
The new website will reflect Helen of Troy’s quality products. The full product catalogue will be available online which will include styling irons, hair dryers and other electrical beauty products from big names in hair care.
Said Alex Craven, Bloom Media MD: “We are delighted to be working with Helen of Troy on this project. It’s a real testament to our position as one of the leading new media agencies in the UK.”
For more information about Bloom Media call Sarah Rhodes 0113 218 6272 or email sarah@bloommedia.co.uk.
-ENDS-
For further information, images or interviews please contact Gareth Lucy or Jen Dutton at Mason Williams PR:
7-11 Lexington St, London, W1F 9AF Tanzaro House, Ardwick Green, Manchester, M12 6FZ
T: 020 7534 6080 F: 020 7534 6081 T: 0161 273 5923 F: 0161 273 7127
E: gareth@mason-williams.com / jen@mason-williams.com