INTELLITRACKER Digital Analytical Solutions for the Web, Mobile and iTV

Added: (Wed Mar 06 2002)

Pressbox (Press Release) - March 2002

BACKGROUND INFORMATION

INTELLITRACKER
Digital Analytical Solutions for the Web, Mobile and iTV

The Company
Founded on three years of development by technologists, analysts, marketing specialists and client feedback, Intellitracker is a multi-platform analytics solutions provider.
Intellitracker’s digital performance analytics ASP solution, the Intellitracker Visitor Reporting System (VRS), allows users to employ targeted measurement techniques according to their exact requirements. Intellitracker VRS helps businesses to understand the dynamics of the Internet, mobile and iTV platforms as communication mediums.
Intellitracker VRS was launched in July 2001 and has been implemented by the likes of Teletext, QXL ricardo, Zurich Financial, VNU and Nokia.

The Intellitracker VRS Offering
Intellitracker VRS is a third generation web, mobile and iTV measurement and analytics solution. It is easy-to-use and install, flexible and has a unique visitor reporting system.
Understanding online, mobile and iTV habits and behaviour is crucial to measuring the success and failure of any marketing activity, and is of major importance for business planning and logistics. Intellitracker VRS translates this habitual and behavioural data into manageable and valuable business information. Using such findings, users extract information about customer interactions and preferences, and adapt their business plans and campaigns accordingly. Accurate visitor and page view figures are available for third party website audits. These approved and standardised metrics are used to address financial purposes and advertising.


Intellitracker VRS provides real-time information and advisory services based on visitor experience and subsequent reporting analysis, rather than just assessing server movements and basic interaction with the website. Reporting configuration options allow users to adjust and set up functionality depending on their specific requirements.
Intellitracker VRS offers its customers control of a centralised data collection point with filtering capabilities to enable the retrieval of specific and intelligent reports; an example of which is illustrated below. Intellitracker continually tailors and upgrades Intellitracker VRS and its capabilities to fit customer needs.

How Intellitracker VRS Differs
Intellitracker VRS provides a 360° view and cross-reference of visitor activity, online transactions and digital marketing. Intellitracker VRS has a number of key characteristics:
1. Visitor analysis and profiling - Intellitracker VRS tracks and identifies the source of every visitor. Visitor source information is linked to post-click analysis, so the effectiveness of off and online marketing return on investment is accurately assessed. Visitor profiling is linked to registration, enquiry and sales information as required. Through Intellitracker VRS users are able to illustrate the paths people take whilst on a website and analyse how visitors navigate the website.
2. Real-time reporting – Intellitracker VRS is one of the few web analytical solutions offering real-time reporting, a result of expertise in database design and structuring.

3. Intellifilters – Intellitracker VRS’ filter system enables the ‘slicing and dicing’ of data as required. Information is tailored to exact requirements and is easily formatted into concise and comprehensive reports.

4. Multiple location and domain tracking – Because Intellitracker VRS is not server dependent it provides a global picture of activity, irrespective of domain or server location.

5. Customised Reports – With Intellitracker VRS users are able to customise unique business specific reports.

ends

For further information please contact Eva Keogan or Ruth Reynolds at Praxis PR on 020 7749 5911 or email eva@praxispr.co.uk or ruth@praxispr.co.uk.