IHAVEANIDEA.ORG, TORONTO’S FIRST ADVERTISING INTELLECTUAL ARCHIVE IS OFFICIALLY LAUNCHED.

Added: (Mon Feb 04 2002)

Pressbox (Press Release) - IHAVEANIDEA.ORG, TORONTO’S FIRST ADVERTISING INTELLECTUAL ARCHIVE IS OFFICIALLY LAUNCHED.

TORONTO, (ONTARIO). FEBRUARY 4- IHAVEANIDEA.ORG, Toronto’s first advertising intellectual archive is officially launched today. The mission behind this non-profit project is threefold; firstly to serve Toronto’s advertising industry as a center for self-analysis, secondly to promote intellectual growth in the field of advertising and thirdly to become a one-of-a kind communications portal. This will be achieved by amassing Toronto’s advertising knowledge into one interactive, accessible and free online archive.

The project was founded, developed and is currently managed by Ignacio Oreamuno, an advertiser. Ihaveanidea will attempt to shape the direction of Canadian advertising by:

1.Interviewing top creatives from Toronto and around the world.
2.Serving as a warehouse of advertising articles and knowledge.
3.Showcasing the work of Toronto’s advertising students.
4.Serving as a forum for advertising-related discussions.
5.Serving as a reference for web, print and other useful resources.
6.Creating the first ad-critique section of its kind.
7.Creating ‘Thumbnails’, a unique comic about agency life.
8.Serving as a portal of communications between all levels of advertising
professionals.

Ihaveanidea’s pool of knowledge is for advertisers but also by advertisers. Its entire content is contributed by the same advertisers that visit the site. Everyone can share their unique knowledge and know-how in the form of an article, recommend a publication or website, voice their opinions in the forums and Adcritique, and if they are passionate about creativity and advertising they will be interviewed for all to see and read. The future of ihaveanidea will be determined by the support it gets from Toronto’s advertising community.

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IHAVEANIDEA.ORG is Toronto’s advertising intellectual archive. It is a non-profit project founded, run and currently managed by Ignacio Oreamuno, an advertiser. Its mission is threefold: firstly to serve Toronto’s advertising industry as a center for self-analysis, secondly to promote intellectual growth in the field of advertising and thirdly to become a one-of-a kind communications portal.
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For Further Information:
Ignacio Oreamuno
www.ihaveanidea.org
33 Wood Street #1504
Toronto, Ontario M4Y 2P8
Canada
tel 416.591.9326
info@ihaveanidea.org