Granada Broadband appoints BMPtvi for consultancy on ‘Cold Feet’.

Added: (Thu Oct 25 2001)

Pressbox (Press Release) - Granada Broadband appoints BMPtvi for consultancy on ‘Cold Feet’.

Granada Broadband has appointed the interactive TV agency, BMPtvi, to develop additional interactive commercial opportunities around the new series of Cold Feet.



The last series of Cold Feet had on average 9 million viewers equating to a 37% audience share. The new series is set to air in the autumn although schedule details have not yet been released.



Andrew Howells, Managing Director of BMPtvi explains, ‘Broadcaster attitudes are changing. This is next generation thinking and it’s all about leveraging the intrinsic value of the Cold Feet brand. We provide a new perspective, signified by our approach that is branding and media led, exploiting new interactive connections to add additional value’.



Justin Judd, Controller of Online and Interactive, Granada Broadband adds, ‘ We have a marvellously powerful range of properties effectively contained in one format. BMPtvi have hugely impressed us with their thinking. They have the TV skill base in place to accelerate the development and communication of our properties into the future’.

…ends/

Contact:

Katy Howell
01932 706 810
Katy.howell@bmptvi.cio.uk

Pictures available on request of:

· Andrew Howells
· Stills from “cold feet”



About Granada Broadband
Granada Broadband was set up in May 2000 to create new media businesses and meet the growing demand for content in the pay television, Internet and emerging Broadband markets. It is dedicated to identifying ways to maximise Granada's traditional production and distribution strengths in this new arena. All Granada's existing Pay-TV channels, Internet businesses, education services and other digital TV propositions are housed within Granada Broadband.

About BMPtvi

Established in May 2000, BMPtvi is equally owned by OMD UK and BMP DDB. BMPtvi focuses on interactive TV, offering expertise to broadcasters and advertisers on advertising and revenue opportunities on digital TV platforms.

Working with the parent companies, BMPtvi is able to harness 30 years of advertising expertise across all disciplines offering clients integrated marketing solutions across all media.

BMPtvi has worked with Sony UK, Barclaycard, Hasbro, Tiger Electronics, Compaq, VW and Two Way TV.

BMPtvi’s consultancy clients include MTV3 and Granada.

Further information can be found on the BMPtvi website.


www.bmptvi.co.uk