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Expansion of research makes London move essential!
Added: (Tue Aug 07 2001)
Monday, August 6, 2001
For immediate release
---BEGINS---
the OTHER media, a new media technology consultancy has left Kingston on Thames after seven years to new offices near London Bridge. The move had become essential to accommodate the company’s recently expanded research and development team.
“It may seem strange to be expanding and moving when the new media industry around us is so depressed but we’re really in quite a different business from most of the design-led agencies. Our clients need more experimentation, more support and more serious technical development and that is what our new location allows us to provide.”, said George Crabb, MD of the OTHER media.
the OTHER media's research department is currently investigating how highly targeted search engines and intelligent agents can help answer the questions that you and I bring to corporate and consumer sites.
“Suddenly organisations have begun to wake up to what the web is for”, says Prof. Jonathan Briggs, Strategy Director, “The web is not simply about advertising or marketing. It is about providing useful information and two-way communication with your customers. We need to do lots of experimentation and to understand what really works.”
---ENDS---
---NOTES FOR EDITORS---
the OTHER media was founded in 1994 and works for Virgin, Delia Smith, World Wide Fund for Nature, London Zoo, Bausch & Lomb and European cable giant, UPC. In 1996 the OTHER media bought an old Swedish prison and setting up Hyperisland, Sweden’s renowned new media university. Prof. Jonathan Briggs from Kingston University is the UK’s only Professor of New Media Design and was one of the founders of the OTHER media.
---CONTACT---
For further information and press material contact David Lundblad on 020 7089 5959 or david@othermedia.com.
Additional information about the OTHER media can be found on www.othermedia.com.
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