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Exeter based Pangaea secures major US advertising contract
Added: (Fri Aug 31 2001)
Since entry into the Edinburgh Film festival and the following critical success in the national press of their debut feature film, Better Days (featured in the Express & Echo in 1998) Pangaea Production International have been making waves in the advertising world. One of the regions leading television and video production houses, Pangaea’s reputation has reached US shores. The Multi-million dollar American commercial glazing corporation, AutoGlass CityGlass Inc. have commissioned Pangaea to revolutionize their advertising strategy. Karl Lear said, “The real challenge was trying to modernize the approach while maintaining aspects of the current brand image.”
The team at Pangaea have developed a complete advertising campaign encompassing billboards, newspaper and television commercials. Adopting an English approach was forefront in business director Paul McDaniel’s mind, “Pangaea provided a very fresh approach to our campaign standing out clearly from their competitors over here. Their dynamic mixture of enthusiasm, ability, and imagination sets them apart. Karl immediately threw ideas at us that were different from anything we’d heard before. We wanted a company that would keep us involved right from the start, and with their unique Bed & Edit facility Pangaea did just that. I visited their website at www.pangprod.com and immediately liked what I saw.”
Including the demolition of a warehouse and modern CGI techniques utilising the full potential of their digital production facility, Pangaea completed their 007 theme with a Sean Connery style voice-over. Concept designer Glen Lear added, “The climate of the media industry developing in the South-West really impressed the Americans, the growing number of young creative companies in this region makes it an irresistible location.” Special Effects coordinator Les Street, whose previous projects include Hollywood blockbuster Event Horizon, is also based in Exeter.
The commercial is now in the final stages of post-production, and is being tipped for success at the prestigious LEAF awards in London later this year.
Karl Lear
Director
Pangaea Production & Facility Intl
t: 01392 879696
e: info@pangprod.com
www.pangprod.com