Everyclick.com goes digital with Clear Channel Outdoor
Added: (Mon Oct 08 2007)
Pressbox (Press Release) -
8 October 2007
Everyclick.com goes digital with Clear Channel Outdoor
Everyclick.com, the search engine that gives half its revenue to charity, today announced it is working on a digital poster advertising campaign in London with Clear Channel Outdoor, the UK’s market leader in outdoor advertising.
Digital poster screens located on major arterial routes in and out of London will carry an Everyclick.com advertising campaign for two weeks. The sites, ranging from Vauxhall in the south to Archway Road in the north, use energy-efficient technology and allow the creative to be uploaded remotely, thereby minimising the campaign’s environmental impact.
Polly Gowers, co-founder of Everyclick.com says: “We’re delighted to be working with Clear Channel Outdoor to encourage more Londoners to become ‘wuggers’ by using Everyclick.com. Wugging, or web use giving, allows web users to generate money for causes they care about without it costing them anything in terms of time or money. This advertising campaign will raise awareness of our brand, and the website URL, with web users across the capital.”
Pip Hainsworth, Marketing Director of Clear Channel Outdoor, says: “Our digital boards are situated in the capital’s busiest and highest profile locations allowing Everyclick to showcase its brand in front of 12.5 million* busy and affluent Londoners during its two week campaign. We’re delighted to be working with Everyclick.com on this project and look forward to seeing the results of the campaign as more Londoners become wuggers!”.
Everyclick.com works like any other search engine, allowing users to search for information, news and images but users can specify which of the UK’s 170,000 charities they would like to support through their clicks. Everyclick.com then makes monthly payments to every registered charity.
Launched in June 2005 Everyclick.com is now the eighth largest search engine and one of the busiest charity websites in the UK. The site has more than 1,000,000 unique uses, has yielded over 8 million page impressions and has over 70,500 registered uses.
*POSTAR
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Notes to Editors:
For media enquiries, photography or interview requests please contact everyclick@geronimocommunications.com 020 7299 8751
Everyclick.com
Everyclick.com is a search engine that has been purpose built to automatically donate 50% of its revenue to charity
Launched in June 2005, it has to date 70,500 registered users and 1,020 corporate users
Everyclick.com is a Hitwise Top 10 Award winner, winner of the Netimperative “Best Start Up of the Year” Award and is ranked as the eighth most visited search engine in the UK
Polly Gowers, CEO winner of Triodos Bank sponsored “Entrepreneur of the Year” at the Women in Ethical Business Awards 2007
The site is free to join and free to use, there is no cost to the use or the charity
All search results are powered by Ask.com
A special agreement with Charities Aid Foundation (CAF) everyclick.com enables uses to support any of the UK’s 170, 000 charities. The money is allocated by intelligent software and is distributed to charities every month by CAF
About Clear Channel Outdoor in the UK
Clear Channel Outdoor UK is the United Kingdom’s leading outdoor advertising company, providing more than 70,000 advertising opportunities across its four premier brands: Clear Channel Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi Media. Clear Channel Adshel is the UK’s leading supplier of 6-sheet advertising with 65% of the UK roadside 6-sheet market. Clear Channel Adshel offers point of sale opportunities at Sainsbury’s and Somerfield supermarkets and in over 80 UK shopping centres as well as advertising at music venues and universities. Clear Channel Adshel also offers sites at Birmingham International Airport. Clear Channel Billboards is the market leader in 96 sheet billboards and provides a national offering of 48 sheet billboards across the United Kingdom and Ireland. Clear Channel Pinnacle offers premium advertising on over 200 special high-profile sites such as London’s Cromwell Road and M4 Towers as well as banner advertising on sites including Fort Dunlop in Birmingham.
Janelle Yates
Geronimo Communications
87-91 Newman Street, London, W1T 3EY
Tel: 0207 299 8776 Fax: 0207 299 8741
Email: janelle.yates@geronimocommunications.com
Website: www.geronimocommunications.com
*Number 1 Consumer Agency, PR Week 2007
A member of the Tribal Group www.tribalgroup.co.uk
Company registered in England and Wales No.4002219