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Emerald: electronic article downloads up 11%
Added: (Fri Mar 05 2004)
Usage stats show marketing article is the most popular of the 40,000 plus articles on the database and electronic article downloads are up 11% since 2002.
Emerald 2003 Usage Stats Speak Volumes
Analysis of 7 million downloads reveals innovation, organisation, and knowledge management as hot topics
UNITED KINGDOM, 5 March, 2004 – Emerald statistics reveal the top five subject areas researched by its customers during 2003 were innovation, organisation, knowledge management, as well as marketing and business intelligence. The article downloaded most often from the Emerald database was “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing” by Christian Grönroos, Professor of Marketing at the Swedish School of Economics and Business Administration and published in Management Decision.
Emerald, the leading international management and information science publisher, released its 2003 usage statistics today which show more than 7 million articles were downloaded from its database, Emerald Fulltext. The number reflects an 11% increase over 2002 for the same 12 month period.
“We believe information professionals will find our statistics a critical tool for evaluating and planning their service subject coverage,” said Gill Crawford, Head of Corporate Communications for Emerald. “The sheer volume of downloads lends a high level of confidence that our usage statistics can spot trends and help our customers stay ahead of the curve.”
The usage statistics are also valuable indicators for journal editors and members of the research community. Authors wishing to write articles for 2004 publication will benefit from focusing their efforts on innovation, organisation, and knowledge management, as well as marketing and business intelligence topics. Researchers looking for areas to investigate will be well served to consider the hot topic areas to ensure their findings yield useful results with immediate insights.
Reflecting Emerald’s international customer base, top usage came in from Malaysia, Australia and the UK, lending a global perspective to the statistics and subject interest areas.
The top-ranking article in the Emerald database for 2003 was “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing” by Christian Grönroos. It was published in Management Decision, which ranked number one among all journals in 2003. The article can be viewed at: http://www.emeraldinsight.com/10.1108/00251749410054774 Considered by many to be the best publication in its field, Management Decision, consistently offers thoughtful and provocative insights into current management practice. Its high calibre contributions from leading management philosophers and practitioners make it an invaluable resource in the aggressive and demanding trading climate of the Twenty-First Century.
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NOTES TO EDITORS:
About Emerald
Emerald is the leading international publisher in the library and information sciences (LIS) and management sectors as well as offering a strong range of engineering, applied science and technology titles in its 150 journals, which are available online and in hard copy. Emerald is COUNTER compliant, meeting the international code of practice for reports that allow clients to measure the usage of online information products and services in a more consistent way
www.emeraldinsight.com
FOR FURTHER INFORMATION PLEASE CONTACT:
Catherine Dhanjal, TheAnswer Ltd, Tel: 0208 655 0953/0794 166 9925, Catherine.dhanjal@theansweruk.com
Gill Crawford, Emerald Group Publishing, Tel: 01274 777700, gcrawford@emeraldinsight.com
Ref: TA-200