Digital In Room Launch Advertising Medium into Hotels across the UK.

Added: (Mon Dec 19 2011)

Pressbox (Press Release) - Release – Digital In Room Launch Advertising Medium into Hotels across the UK.
Date Live – 19th December 2011

DIGITAL IN ROOM is launching a new advertising medium, targeting the elusive business and leisure traveller, in the comfort of their hotel rooms that will also enable hoteliers to generate additional revenue.
This will be done by means of an advertising platform that displays the adverts directly onto the TV in the hotel room and supported by mobile apps allowing the hotel guests to take the branded info with them when on the move.

The Digital In Room system categorises brands by sector that can then be searched by the hotel guest using the TV remote control.
Once a guest finds the florists, beauticians, west end show, the special restaurant they want to go to there’s the ability to download directions, and info direct to their smart phones so that the branded information can go with them.

Selling of advertising space on The Base2Stay Boutique Hotel,Seal Street, Liverpool will begin on the 3rd of January 2013.

A recent independent Internet survey by Zoomerang reported on the receptiveness of hotel guests to different forms of advertising in the hotel room.

Among the key findings:

Over 60% of business guests turn on
the in-room TV before doing anything else.

More than 28% of business travellers and
24% of leisure travellers watch more
TV commercials in a hotel room than at home.

43% of business and 67% of leisure respondents
multitask more while watching TV at home
than in a hotel.

46% of business and 47% of leisure respondents
have Sky Plus or a digital video recorder (“DVR”)
equivalent at home.

65% of both business and leisure respondents
use their DVR at home to fast forward
through commercials.

The system allows businesses and services geographically close to DIR’s partner hotels to get into the psyche of the hotel guest and offer their products to them in an unassuming, cost effective but direct fashion. The DIR system also allows larger brands to talk direct to high net worth individuals about their products and be endorsed by the channel within which they are advertising, namely a hotel environment.
Guest Profile Details
Typical age range 25 - 54
Male / Female 70 : 30
Leisure / Business 60 : 40
Acorn Profile %
Wealthy Achievers 47%
Urban Prosperity 5%
Comfortably Off 37%
Moderate Means 7%
Hard Pressed 4%

See more here: http://youtu.be/aztGSQH2SGQ

Contact Details
Philip R Smith-Lawrence tel:0161-848-0027 Mobile:07748443805
email: psl@digitalinroom.com
www.digitalinroom.com

Editors Notes
Digital In Room has been in existence since 2009 and comprises a specialist team built from across corporate marketing, sales and design departments thus ensuring all brands working with DIR benefit from professional, blue chip brand experience.

The Digital In Room advertising platform roll out is focussing on hotels in Manchester,Liverpool and London.

The Tariffs for advertisers is on a room by room basis and discounts are available for bulk buying across the hotel groupings.

All hotels are geographically grouped.
Single page advertising rates are set at £3 per room, per annum, per hotel grouping.
i.e. 770 hotel rooms @ £3 per room, per annum, per hotel grouping and a one page advert costs £2,310 + VAT per annum.

Rates:
Single page- one category -
£3 per room, per annum, per hotel grouping.

Double page - one category-
£4.50 per room, per annum, per hotel grouping.

Banner advert -
£3,000 per annum, per hotel grouping.
Banner adverts appear on all pages except advert page.