itraffic Appointed as Agency of Record for Hilton International
Added: (Tue Jul 08 2003)
Pressbox (Press Release) -
London - 7th July 2003 - itraffic has been appointed by Hilton International as their interactive marketing agency against undisclosed competition.
In their role as agency of record, the full service interactive agency, itraffic, will handle the strategic planning, creative development, media planning, buying and optimisation for the Global Hilton International Account.
Jerome Wise, Director of Channel Marketing for Hilton International said of the appointment: "We are very excited about working with itraffic and developing our online presence as a result. itraffic impressed us with their solid strategic planning, first-rate creative design and proven ability to create result driven solutions providing a strong return on investment. Hilton International's goal is to have 20% of our individual business conducted online by 2007 and having itraffic on board is key to achieving that goal."
David Shiell, Account Director at itraffic commented: "We are extremely pleased to be working with such a high calibre client as Hilton International. I believe that our huge experience in the travel sector, developed through a four-year relationship with British Airways, places us in a unique position to help Hilton International reach its aggressive online goals. We look forward to a long successful relationship with Hilton International."
About itraffic, an AGENCY.COM Company:
itraffic, a subsidiary of AGENCY.COM Ltd., is a premier interactive marketing and advertising agency that believes in holding itself accountable to making a measurable difference to every client's business. They specialise in helping clients enhance brands, generate revenue and acquire, retain and manage customer relationships through customised interactive marketing solutions. itraffic is one of the largest agencies in the world in terms of interactive media under its management. The agency consistently ranks as one of the top interactive agencies by leading industry publications such as NewMediaAge, MEDIA Magazine, AdWeek and Campaign. itraffic works with clients such as British Airways, Freeserve, Heineken, Cable & Wireless, Irish Tourist Board, Lucky Magazine, MemberWorks, The Sporting News, Wells Fargo and Bookspan (A Bertelsmann AG/AOL Time Warner Partnership). The company has offices in New York City, Chicago, Dallas, London and San Francisco. Visit itraffic online at www.itraffic.com.
For further information, please contact:
Marianne Stefanowicz
Marketing Coordinator
itraffic
82 Charing Cross Road
London WC2H 0QB
T: 020 7964 8218
E: mstefanowicz@itraffic.com