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e-district launch low-cost, cross-platform iTV advertising packages.
Added: (Thu Sep 27 2001)
e-district, the iTV entertainment company has launched two new iTV advertising packages. Both are fully inclusive of media, design and data capture in an effort to provide a cost-effective means for brands to trial iTV across several leading platforms.
The “campaign” and “sponsorship” packages enable advertisers to address viewers across NTL, Telewest and ITV Active through a unified campaign strategy.
Jennifer Allsop, Head of Strategic Partnerships, comments, “For some time advertisers seeking iTV exposure have been discouraged by cost, fragmented reach and lack of flexibility. We believe that the ability to deliver more creative campaigns easily across several platforms incorporating data capture facilities will help address these issues.”
“Campaign” packages are intended to provide a wide distribution of advertising inventory. “Sponsorship” packages focus on popular entertainment content, including e-district’s forthcoming pay-per-play iTV games.
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Contact:
Katy Howell
0207 258 4572
Katy.howell@bmptvi.co.uk
Pictures available on request
About e-district.net plc
e-district.net plc has developed and operated the LeisureDistrict Network entertainment service since 1997 focusing on interactive TV. e-district.net plc currently operates top ranking services through several platform partners including NTL, Telewest and ITV Active.
e-district.net plc is quoted on the Alternative Investment Market; more information on the company is available through its web site at http://www.e-district.net.