What a tweet campaign

Added: (Thu Jul 02 2009)

Pressbox (Press Release) - It’s finally time to unveil L&Qs brilliant Summer campaign – Home Tweet Home – which we have ‘put live’ today.

Having recently rebranded under their parent brand L&Q (with our expert guidance and creativity), the former Tower Homes approached us to develop a highly measurable, predominantly digital campaign to push targets to the new L&Q website and capture relevant data of 25-40 year old first time buyers.

We wowed them with a combination of clever strategy and striking visuals to ensure that they were fully on board to pioneer a Twitter based campaign within the Social Housing sector.

The hook of the campaign is to win and iPhone and will consist of targeted banner ads on ‘Prime Location’ and ‘Find A Property’, Bluetooth experiential marketing at Charing Cross station on Weds (1st July), targeted dynamic content emails and Personalised URLs (PURLs), targeted emails and SMS to Smart New Homes registrants and some local Press advertising to ensure a cross platform mix.