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The Master of all you Survey
Added: (Mon Aug 27 2001)
A new online service called PollMatrix.com, which will provide UK businesses with free market research tools, was officially launched today by Scottish online strategy consultants Scotti Internet Marketing.
Described as a global survey community, PollMatrix.com has been created to give organisations both large and small free access to qualitative and quantitative online research through customisable web surveys.
"Membership of PollMatrix.com is free to any organisation with a web site," explains Scotti's Managing Director Iain Harper. "Members can suggest public survey questions, receive full details of survey results including demographics, and even commission their own private polls for things like customer satisfaction surveys."
"We also give members a site profile, which links to their web site. This is intended to support search engine positioning activity," Harper continued. "PollMatrix.com already has over 100 members across the UK and in the US, and we expect this number to grow exponentially over the next three months."
First Tuesday Scotland was one of the first companies to sign up to the service. "We immediately recognised the potential of PollMatrix.com and plan to integrate private surveys into our Web site. The information provided will be invaluable in helping us tailor the services we offer to our members' needs." commented First Tuesday Scotland leader Gordon MacIntyre-Kemp.
"The main benefit of PollMatrix.com is that it provides independent analysis of global and closed-group surveys without any of the usual costs involved in such research," Harper added. "Until now, large-scale market research projects have been out of reach of smaller organisations. PollMatrix.com changes all that by allowing anyone to conduct a survey free of charge."
Ends
Background Information:
Scotti Internet Marketing is one of the UK's leading online marketing consultancies and specialises in effective Web site promotion. Their services include search engine positioning, link management, affiliate marketing, online PR, e-mail marketing, content provision and content translation. Focused on generating targeted traffic, increasing sales and minimising customer acquisition costs, Scotti recently became the first online marketing consultancy in the UK to achieve ISO 9002 accreditation.
First Tuesday is the global information economy network that helps entrepreneurs and established company professionals succeed through the application of technology to their business.
First Tuesday Scotland has been in operation for less than two years with more than 8,000 Scottish new economy leaders attending its meetings. More than 4,000 members subscribe to its direct mail lists and discussion groups.
Editors:
For more information contact: Iain Harper - Tel.: 01786 464467 - E-mail: iain@scotti.co.uk
A screenshot and logo suitable for publication are available from PR-Scotland.com at:
http://www.pr-scotland.com/releases/pollmatrixscreenshot.jpg
and
http://www.pr-scotland.com/releases/pollmatrixlogo.jpg