Previous
The Company of Writers - they do just that, don't they?
Added: (Wed Jul 02 2003)
SUMMARY
Beyond corporate comms: identity, brand equity, and special reports . . .THE COMPANY OF WRITERS is a new-look consultancy based in the United Kingdom, which offers its clients worldwide a flexible resource for editorial input and advice. Projects include PR support, journalism, web content, and editorial strategy to spearhead corporate identity in the global markets of the early 21st century.
PRESS RELEASE
THE COMPANY OF WRITERS is a new-look consultancy based in the United Kingdom, which offers its clients worldwide a flexible resource for editorial input and advice.
"Corporate identity has been called the new equity," says James Oliver, The Company of Writers' founder and Director. "Corporations need to respond by assessing their editorial communications - both the written and spoken word - over the various media."
The Company of Writers helps its clients - including PR firms - with creative, dynamic content with a purpose.
That means formulating and creating an editorial strategy to project a company's identity onto an ever-changing marketplace. "What does not change," says James Oliver, "is the age-old ability of words to encapsulate and then project ideas -ideas behind brands and companies, for example."
An impressive client portfolio can be found at http://www.thecompanyofwriters.com
Very recent assignments include: a feature article for syndication to promote a corporate identity; web content for a major European retail portal; and an important speech for a US client - and a letter for an executive (short, but it achieved big results.)
A more formidable project involved the compilation of a 50,000-word .pdf special report for a travel and transport project.
Indeed, The Company of Writers is currently pioneering the use of special reports in electronic format as a powerful means to project corporate identity.
"Newspapers often use copy to fill space," concludes James Oliver. "Organisations in other industries, it might be said, cannot afford the same luxury in the global markets of the 21st Century."
web site:http://www.thecompanyofwriters.com
email: info@thecompanyofwriters.com