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SponsorClick
Added: (Thu Aug 30 2001)
SPONSORCLICK LAUNCHES UNIQUE INTEGRATED SPONSORSHIP SOLUTION FOR COMMUNICATION AGENCIES
(New York & London, 30 August 2001) – SponsorClick announced today a fully integrated sponsorship solution, which helps communication agencies face the rapidly expanding marketing needs of their clients. Thanks to SponsorClick, communication agencies can offer more and better-targeted sponsorship services.
In the past, agency clients put little emphasis on integrating sponsorship with other communication channels (typically advertising). Now, advertisers are increasingly asking for more creative alternative communication solutions. This change, coupled with the slow adspend in 2001, is a great incentive for agencies to incorporate more sponsorship into communication proposals. With SponsorClick’s help, agencies can effectively build their expertise, and spend significantly less time searching and benchmarking sponsorship opportunities, and more time creating and selling.
Xavier Quattrocchi, CEO of SponsorClick, comments, "We designed a new and fully-integrated sponsorship solution because agencies were asking us for more service, more flexibility, more information, and especially a Request For Proposals (RFP) system whereby SponsorClick would make detail searches on their behalf, either for new business or existing accounts."
In addition to its unique matchmaking capacity, SponsorClick offers agencies full access to its world-class partners (e.g. Taylor Nelson Sofrès for measurement of impact) as well as RFPs, newsletters featuring exclusive articles and case studies, and installation of SME™ (Sponsorship Matching Engine) on their Intranet.
Another innovation is that SponsorClick enables agencies to generate additional revenue through a mutually beneficial profit-sharing mechanism based on SponsorClick’s matchmaking success fees.
Mr. Quattrocchi adds: "We are now working hand-in-hand with communication agencies on accounts ranging from $50k to $15MM."
More than 45 communication, advertising, PR and sponsorship agencies, including some of the leading agencies worldwide (e.g. TBWA, Publicis, Saatchi&Saatchi, Euro-RSCG), are already using SponsorClick on a regular basis to help their clients increase their sponsorship investment ROI.
About SponsorClick
SponsorClick, the global sponsorship solution provider, was officially launched in October 2000.
Headquartered in New York with an operation center in London, SponsorClick has developed its unique SME™ (Sponsorship Matching Engine) and the largest and most qualified sponsorship opportunities database worldwide (including sports, culture, charity, education, media, new media and B2B events as well as scientific prizes, fashion shows and environmental projects).
SponsorClick also offers a series of unique technological solutions for sponsorship players, access to exclusive analytical content and case studies, and a number of beneficial partnerships for its clients.
Approximately 430 sponsors, 45 communication agencies, 4,100 sponsor seekers and 40 sports/arts marketing agencies use SponsorClick in 28 countries.
For more information, visit: http://www.sponsorclick.com.