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SPONSORCLICK LAUNCHES SPONSOREYE™, THE FIRST PERSONALISED SPONSORSHIP INTELLIGENCE SERVICE
Added: (Tue Oct 02 2001)
(New York & London, October 2, 2001) – SponsorClick announced today the launch of SponsorEye™, an innovative sponsorship intelligence service. With SponsorEye™, sponsors and communication agencies are continuously informed of sponsorship opportunities that match their objectives as soon as they become available on the marketplace.
In the past, any continuous search has proven extremely costly and labour intensive. Now, sponsors and communication agencies’ requirements are entered at once into SponsorClick’s systems and monitored regularly by a team of analysts. When new matches are found, they are immediately checked and communicated to clients.
Caroline Murphy, Manager of Strategic Marketing at Palm Europe, noted, "With SponsorClick I have had timely access to a range of focused sponsorship opportunities."
Mr. Quattrocchi, CEO of SponsorClick, commented, "We have tested this product with a panel of sponsors and communication agencies. The first results have been very conclusive: SponsorEye™ has enabled us to present a continuous flow of perfectly targeted opportunities to our clients. This is the first comprehensive sponsorship intelligence service."
SponsorClick has the unique ability to access the largest and most qualified sponsorship opportunities database worldwide (4,300+). SponsorEye™ shares the technology of the award-winning Sponsorship Matching Engine™, and can manage up to 95 crossed criteria (e.g. age of audience, values, media coverage, and geographical area).
Worldwide PR Manager for Moët Hennessy, Jean Berchon said, "SponsorClick gives me regular access to a number of innovative sponsorship opportunities matching my needs."
Xavier Quattrocchi added, "We designed this service to further increase sponsorship ROI: it dramatically cuts the cost and time needed to permanently search and review opportunities; identification of suitable packages is also improved. This is why we believed this service had to be offered to all our existing and future clients."
About SponsorClick
SponsorClick, the global sponsorship solution provider, was officially launched in October 2000 and has since developed its unique Sponsorship Matching Engine™ and the largest and most qualified sponsorship opportunities database worldwide (including sports, culture, charity, education, media, new media and B2B events as well as scientific prizes, fashion shows and environmental projects).
SponsorClick also offers a series of unique technology and service based solutions for sponsorship players, access to exclusive analytical content and case studies, and a number of beneficial partnerships for its clients. Approximately 440 sponsors, 50 communication agencies, 4,300 sponsorship opportunities and 40 sports/arts marketing agencies use SponsorClick in 28 countries.